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IBM Exceptional Web Experience Sales Mastery Test v1 Sample Questions:

1. Which is NOT a key element of an Exceptional Web Experience?

A) Trustworthy
B) Engaging
C) Portable
D) Consuming

2. What is the IBM Customer ExperienceSuite?

A) One of the new Industry Templates for WebSphere Portal.
B) A training session at IBM Customer Briefing Centers that showcases WebSphere Portal's capabilities.
C) WebSphere Portal's top lead-with offering to help organizations create customer-facing online experiences that are highly engaging, personalized and differentiated.
D) IBM's premiere support website.

3. What is area of concern surrounding Oracle's portal strategy?

A) They specialize only in collaboration-type portals
B) They are not willing to lower pricing to get the deal
C) They have a large number of portal products in various life-cycle stages
D) They do not work with PeopleSoft data very effectively

4. What is a key competitive advantage of WebSphere Portal?

A) Because of open standards, WebSphere Portal can integrate any other competing firms information as a content source
B) WebSphere Portal is really just a front-end tool to push IBM's DB2 database
C) WebSphere Portal requires you to use only IBM software causing vendor lock-in
D) WebSphere Portal does not have official support and relies on a loose network of various companies for random updates

5. Which of the following is NOT a recommended entry point when exploring customer opportunities?

A) Marketing focused on deepening client relationships
B) Product and Service Development concerns aboutoperational effectiveness
C) Information Technology (IT) revamping their security protocols
D) Human Resources (HR) or Operations concerning employee workforce optimization

Solutions: