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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

Question 1

What do you use in Unica Campaign to create a new variable for querying, segmenting, sorting, calculating, or providing output to a table?

A. Extract Process
B. Snapshot Process
C. Dimension Hierarchy
D. Derived Fields

Question 2

In Unica Campaign, what tab/sheet do campaign managers or campaign designers use to plan out whom to contact, which offers to extend to them, and which groups will be designated as tests/controls?

A. Target Cell Spreadsheet
B. Financials Tab
C. Analysis Tab
D. Offer Tab

Question 3

In Unica Campaign, what does a customer need if they want functionality that includes creating, viewing and managing of the Target Cell Spreadsheet and custom cell attributes?

A. Unica Marketing Operations
B. Unica Optimize
C. Unica eMessage
D. Unica NetInsight

Question 4

What process type is used to select, merge, segment, extract, and sample customers to target in a Unica Campaign?

A. Execution
B. Data Manipulation
C. Optimization
D. Analysis

Question 5

What is a key tool to use when creating the database and schema for the Unica Campaign system tables?

A. unica_svradmin
B. Database native data loaders
C. Unica Campaigndatabase information checklist
D. unica_actrg

Solutions: