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IBM ICS Social Software Sales Mastery Test v2 Sample Questions:

1. What is the best route for 'gaining social trust'?

A) Identify and develop relationships with tippers in your industry.
B) Strive for the highest number of hits on your Web site.
C) Ask your employees to blog about your company in any of the blogs they participate in.
D) Ask your supplier network to blog about their relationship with you.

2. How do you measure the value of a Social Business implementation for a customer?

A) By how satisfied the employees are
B) By how many "likes" they get on their Facebook page
C) By the size of the purchase order they sign
D) By measuring key outcome-based goals that track return on investment for key strategies

3. What is happening to an organization's business network?

A) Related computer systems are only involved
B) Changing from the ground up
C) Delivering on new promised Web 2.0 ideas
D) Creating new sales potentials

4. IBM Connections plays an important role in this larger strategy to add social value to information from formal repositories such as enterprise content management libraries.
What is this strategy called?

A) Content Repository
B) Media Content Services
C) Social Content Management
D) File Management Integration

5. What can Social Business can be defined as?

A) Popular sites like Facebook and Twitter that only distract workers
B) Applying social tools across the entire organization for a broader return on investment
C) External-facing channels that only Public Relations and Marketing utilize
D) A subset of Social Media

Solutions: