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Last Updated: Sep 11, 2026
No. of Questions: 120 Questions & Answers with Testing Engine
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To become a Microsoft MB-260 certified professional, candidates must pass the Microsoft MB-260 certification exam. MB-260 exam consists of multiple-choice questions and simulations that test the candidate's knowledge and skills in customer data platform technologies. MB-260 exam is designed to be challenging, and candidates are expected to have a good understanding of customer data platforms and their functionality.
Reference: https://docs.microsoft.com/en-us/learn/certifications/exams/mb-260
Microsoft MB-260 exam covers a wide range of topics related to customer engagement solutions, including customer data management, customer data analysis, customer insights, customer journey orchestration, and customer engagement automation. MB-260 exam is designed to test the candidate's understanding of these topics and their ability to use the various tools and technologies available in Microsoft Dynamics 365 to deliver effective customer engagement solutions.
Microsoft MB-260 certification exam is designed for individuals who are interested in becoming a Microsoft Customer Data Platform Specialist. Microsoft Customer Data Platform Specialist certification is ideal for professionals who want to demonstrate their expertise in using Microsoft Dynamics 365 Customer Insights and related technologies to create personalized customer experiences. MB-260 exam measures the candidate's knowledge of customer data platform concepts, data management, segmentation, customer journey orchestration, and analytics.
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Microsoft MB-260 exam is intended for individuals who have experience with Dynamics 365 and are familiar with data analysis and customer insights. MB-260 exam focuses on topics such as data integration, data analysis, and building customer profiles. Candidates who pass MB-260 exam will be able to help organizations improve their customer engagement strategies and drive business growth through data-driven insights.
| Section | Weight | Objectives |
|---|---|---|
| Implement AI predictions | 5-10% | - Integrate custom Azure ML models - Configure built-in models
|
| Design Dynamics 365 Customer Insights - Data solutions | 5-10% | - Describe functionality and components
|
| Configure measures and segments | 15-20% | - Define segment logic - Create and manage measures - Apply filters and conditions |
| Create customer profiles through data unification | 35-40% | - Define match rules - Manage relationships and activities - Configure merge policies - Verify unified profiles |
| Configure third-party connections and exports | 5-10% | - Set up data destinations - Integrate with Dynamics 365 apps - Export data to external systems |
| Administer Customer Insights - Data | 5-10% | - Apply security and compliance policies - Ensure data privacy and consent - Manage environment settings - Monitor data refreshes |
| Ingest data into Customer Insights - Data | 10-15% | - Connect to data sources
|
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