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Last Updated: Aug 07, 2026
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Microsoft MB-260 (Microsoft Customer Data Platform Specialist) Exam is designed to test candidates' knowledge and expertise in using the Microsoft Dynamics 365 Customer Insights platform and other related tools. Microsoft Customer Data Platform Specialist certification exam validates the abilities of professionals to configure, implement, and manage a customer data platform solution for medium to large-scale organizations effectively. The MB-260 certification is an excellent way for individuals to demonstrate their proficiency in the field of customer data management and gain the trust of potential employers and clients.
Reference: https://docs.microsoft.com/en-us/learn/certifications/exams/mb-260
Microsoft MB-260 exam measures a candidate's proficiency in various areas, including customer data management, data analysis, and customer journey orchestration. It also tests an individual's knowledge of marketing automation and customer analytics functionalities. MB-260 exam is designed to ensure that individuals have the necessary skills to implement and manage Microsoft CDP solutions that can help organizations gain valuable insights into their customers and improve overall customer experiences.
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Implement AI Predictions | 5-10% | - Configure integrated predictive models - Evaluate churn, recommendation, and lifetime value models |
| Topic 2: Manage Customer Insights – Data | 5-10% | - Manage system updates and security - Create and configure environments |
| Topic 3: Configure Third-Party Connections | 5-10% | - Configure data exports and integration with external systems |
| Topic 4: Create Customer Profiles by Unifying Data | 35-40% | - Select source fields for unification - Configure unified fields, clusters, and IDs - Define matching and deduplication rules |
| Topic 5: Describe Dynamics 365 Customer Insights – Data | 5-10% | - Describe core Customer Insights - Data capabilities and components - Differences between individual and business account profiles - Support for Microsoft Fabric and real-time ingestion support |
| Topic 6: Configure Measures and Segments | 15-20% | - Create and manage measures - Build and manage segments using insights and predictions |
| Topic 7: Ingest Data | 10-15% | - Transform and ingest data using Power Query - Connect to Microsoft Dataverse and Azure Data Lake Storage - Configure incremental and real-time ingestion |
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