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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. Which Unica Campaign process accepts input (cells) and outputs one combined cell? The customer specifies in this process which input cells are to be included (IDs within the cells will be retained), and which cells are to be excluded (IDs within the cells will be excluded or suppressed)

A) Segment
B) Audience
C) Sample
D) Merge

2. After an installer completes the Unica Campaign installation and the unica.ear file is created, where do you deploy the ear file?

A) Framework Manager
B) Campaign Listener
C) Weblogic or Websphere Server Administration Console
D) Affinium Manager

3. In Unica Campaign, how does a customer create a smart offer list?

A) Query attributes of existing offers.
B) Enter the offer names to be included.
C) Select from a static list of offers.
D) Configure parameterized offer attributes.

4. In Unica Campaign response tracking, how does the application handle response attribution if attribute values do not match values in the offer, or, the attribute value is not available, even if the customer provided a response?

A) Counts as a response.
B) Counts as a partial response.
C) Counts as an inferred response.
D) Does not count as a response.

5. What sampling method should a customer use in a Unica Campaign flowchart sample process that allows them to segregate the top 200 customers based on account balance?

A) Seed Lists
B) Consecutive Portions
C) Sample by percentage
D) Sequential Portions

Solutions: