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Salesforce MCE-Con-201日本語 Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Certified Marketing Cloud Engagement Consultant
Exam Number:MCE-Con-201
Certificate Validity Period:3 years (requires maintenance)
Exam Duration:105 minutes
Passing Score:67%
Available Languages:English
Related Certifications:Salesforce Certified Marketing Cloud Engagement Consultant
Real Exam Qty:60
Exam Format:Multiple Select, Multiple Choice
Exam Price:USD 200
Sample Questions:Salesforce MCE-Con-201日本語 Sample Questions
Exam Way:Online proctored or in-person at a testing center
Pre Condition:6+ months of hands-on experience configuring Marketing Cloud Engagement solutions
Official Syllabus URL:https://trailhead.salesforce.com/en/credentials/marketingcloudconsultant

Salesforce MCE-Con-201日本語 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Content and Messaging15%- Multi-channel messaging
  • 1. SMS, push notifications, and other channels
  • 2. Personalization and dynamic content
- Email design and deliverability
  • 1. Deliverability best practices
  • 2. Content types and templates
Topic 2: Journey Builder and Automation20%- Journey Builder fundamentals
  • 1. Goal and exit criteria
  • 2. Entry sources, activities, and flows
- Automation Studio
  • 1. Data management and file transfers
  • 2. Automation activities and scheduling
Topic 3: Discovery and Requirements15%- Solution design
  • 1. Map requirements to platform capabilities
  • 2. Create a scalable solution architecture
- Gather business requirements
  • 1. Define business goals and KPIs
  • 2. Identify technical requirements and constraints
Topic 4: Concepts of Marketing Cloud Engagement15%- Key terminology and concepts
  • 1. Marketing Cloud Engagement vs. other Marketing Cloud products
  • 2. Core concepts: journeys, messages, content, audiences
- Technical architecture
  • 1. Data model and relationships
  • 2. Integration patterns with Sales/Service Cloud
Topic 5: Data Management and Segmentation20%- Data modeling
  • 1. Data extensions vs. lists
  • 2. Contact model and data relationships
- Segmentation
  • 1. Audience targeting and exclusion
  • 2. Filters, queries, and SQL
Topic 6: Analytics and Reporting15%- Advanced analytics
  • 1. ROI measurement and attribution
  • 2. Data extracts and tracking
- Standard reports and dashboards
  • 1. Email performance and engagement metrics
  • 2. Journey and automation performance

Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版) Sample Questions:

Question #1

Northern Trail Outfittersは、Salesforceの取引先責任者レコードのメールアドレスが変更された直後に、Marketing Cloudからメールを送信したいと考えています。
APEXトリガーを作成せずに、コンサルタントはこの要件を満たすために何を使用すべきでしょうか?

  • A. Salesforceトリガー送信
  • B. トランザクションメッセージングAPI
  • C. Journey Builder & Automation Studio
  • D. Salesforceレポートのインポート
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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Question #2

顧客は、既存の連絡先データに新しいデータセットを統合したいと考えています。このデータは、主要な連絡先情報からの個別のデータフィードを通じて更新されます。
データデザイナーでは、どのデータモデル構成を推奨すべきでしょうか?

  • A. 新しいデータ拡張機能を作成し、他のデータ拡張機能にリンクします。
  • B. 連絡先に追加の属性フィールドを作成します。
  • C. 新しいデータ拡張機能を作成し、それを新しい母集団としてリンクします。
  • D. 新しいSalesforceデータ拡張機能を作成し、他のデータ拡張機能にリンクします。
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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Question #3

Northern Trail Outfittersは、過去1年間、自社ブランドの一つでMarketing Cloudを利用しており、別のブランドもポートフォリオに追加したいと考えています。両ブランドはターゲット層やブランドイメージが異なるため、メールやランディングページはそれぞれ異なるスタイルで作成し、互いのブランド名を一切記載しないようにする必要があります。
何を推奨すべきでしょうか?

  • A. 新しいブランド向けに新しいSSL証明書を導入する
  • B. 既存の事業部門にプライベートドメインを追加するよう依頼する。
  • C. 新ブランドのための新しい事業部門を設立する
  • D. 既存の事業部門向けに2つ目の送信者認証パッケージをリクエストします。
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

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Question #4

Northern Trail Outfittersは、毎週クーポンキャンペーンを実施したいと考えています。複数のデータ拡張機能からのデータを使用して顧客をセグメント化し、約20万人の購読者を獲得しました。そして、購読者にとって最適な送信時間に、3日後にリマインダーを送信したいと考えています。
彼らはどのような解決策を用いるべきでしょうか?

  • A. Automation StudioとJourney Builder
  • B. オートメーションスタジオ
  • C. Automation Studio および Interaction Builder
  • D. ジャーニービルダー
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Explanation: Only visible for Prep4King members. You can sign-up / login (it's free).

Question #5

Northern Trail Outfitters(NTO)は、キャンペーン期間中に過去のメールに反応を示さなかったアプリおよびソーシャルプラットフォームのユーザーをターゲットにしたいと考えています。メール再エンゲージメントキャンペーンにおいて、購読者がメッセージを開封またはクリックした場合、そのユーザーはキャンペーンから除外されます。
コンサルタントはどの解決策を実行すべきでしょうか?

  • A. プッシュ通知、ソーシャル、メールチャネルを活用した、単一のオムニチャネルジャーニー。
  • B. 個々のコミュニケーションチャネルに焦点を当てた複数の旅。
  • C. スクリプトアクティビティを活用する、Automation Studio 内の自動化。
  • D. Automation Studio の自動化機能で、エンゲージメント データをインポートし、抑制オーディエンスを作成します。
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Explanation: Only visible for Prep4King members. You can sign-up / login (it's free).

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