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Updated: Sep 16, 2026
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Microsoft MB2-720 Exam Overview:
| Certification Vendor: | Microsoft |
|---|---|
| Exam Name: | Functional Application in Microsoft Dynamics Marketing |
| Exam Number: | MB2-720 |
| Passing Score: | 700 / 1000 |
| Available Languages: | English |
| Related Certifications: | Microsoft Dynamics CRM / Dynamics 365 Marketing |
| Real Exam Qty: | 50–90 |
| Certificate Validity Period: | Retired, no active validity |
| Exam Price: | $165 USD |
| Exam Format: | Scenario-based, Multiple-choice, Case studies |
| Exam Duration: | 90–120 |
| Recommended Training: | Microsoft Learn - Dynamics 365 Marketing (Current Replacement) |
| Exam Registration: | Retired Exam Notice |
| Sample Questions: | Microsoft MB2-720 Sample Questions |
| Exam Way: | Previously available via Pearson VUE (online proctored or test center), now retired |
| Pre Condition: | No formal prerequisites; recommended basic knowledge of Microsoft Dynamics CRM and marketing concepts |
| Official Syllabus URL: | https://learn.microsoft.com/en-us/credentials/certifications/retired-exams/mb2-720 |
Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Event Management and Budgeting | 15% | - Manage media plans and rate cards - Set up and manage events/webinars - Track marketing budgets and expenses |
| Topic 2: Create and Execute Marketing Campaigns | 25% | - Automate workflows and customer journeys - Design multi-channel campaigns - Manage email marketing and templates |
| Topic 3: Analytics, Reporting and Integration | 10% | - Generate marketing reports and dashboards - Analyze campaign performance - Integrate with Dynamics CRM |
| Topic 4: Manage Marketing Contacts, Leads and Segments | 25% | - Lead scoring and qualification - Create and manage contacts and leads - Build static and dynamic segments |
| Topic 5: Configure and Manage Core Dynamics Marketing | 25% | - User roles and security - System navigation and settings - Marketing calendar and workspace |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
Your company wants to automatically post information about a new product to the company Facebook account 7.14, and 30 days after launching the related marketing campaign.
What can you use to achieve this goal in Microsoft Dynamics Marketing?
- A. task
- B. social media activity
- C. Scheduler activity
- D. post
Correct Answer: A 🗳️
You are creating a job request template.
Which two confirmation email message fields can you modify? Each correct answer presents a complete solution.
- A. Recipient
- B. Body
- C. Subject
- D. Sender
Correct Answer: B,D 🗳️
How can you generate a mailing list of Microsoft Dynamics Marketing contacts who meet specific criteria?
- A. Use the Advanced Find feature.
- B. Create a list.
- C. Create a query.
- D. Use the Quick Find feature.
Correct Answer: B 🗳️
Which action posts an expense to the associated general ledger account in Microsoft Dynamics Marketing?
- A. submitting an estimate
- B. printing a check
- C. submitting a purchase order
- D. submitting an expense
Correct Answer: A 🗳️
Which two fields can you update for multiple media plan items at the same time? Each correct answer presents a complete solution.
- A. Rate Type
- B. Vendor
- C. Description
- D. Rate
Correct Answer: B,C 🗳️
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