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Updated: Oct 13, 2026

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Salesforce AP-217 Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Media Cloud Accredited Professional
Exam Number:AP-217
Available Languages:English
Exam Format:Multiple-select, Scenario-based, Multiple-choice
Real Exam Qty:60
Passing Score:66%
Exam Duration:75 minutes
Exam Price:USD 150
Certificate Validity Period:2 years
Related Certifications:Salesforce Accredited Professional
Recommended Training:Trailhead Media Cloud Learning Path
Exam Registration:Salesforce Certification Registration
Sample Questions:Salesforce AP-217 Sample Questions
Exam Way:Online proctored or onsite at Kryterion test centers
Pre Condition:No mandatory prerequisites; recommended experience with media business processes, advertising sales, and Salesforce platform
Official Syllabus URL:https://trailhead.salesforce.com/credentials/media-cloud-accredited-professional

Salesforce AP-217 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Discovery27%- Understand system integrations
  • 1. Outline system flows
    • 2. Identify third-party system connections
      - Assess business and technical requirements
      • 1. Determine technical scope and non-functional requirements
        • 2. Map use cases to Media Cloud components
          Topic 2: Design53%- Reporting and deployment
          • 1. Define CI/CD and deployment strategies
            • 2. Select reporting solutions and data sources
              - Solution design and data model
              • 1. Align design with Media Cloud data model
                • 2. Define product models and pricing
                  - Security and access
                  • 1. Plan integration boundaries
                    • 2. Design permission sets and sharing rules
                      Topic 3: Implement20%- Deployment and integration
                      • 1. Support CI/CD processes
                        • 2. Implement integration approaches
                          - Data and security
                          • 1. Plan and execute data migration
                            • 2. Configure security and sharing settings

                              Salesforce Media Cloud Accredited Professional Sample Questions:

                              Question #1

                              A customer has the necessary licenses and dependent packages installed and would like to install the Advertising Sales Management (ASM) package.
                              Which step needs to be taken in order to do this?

                              • A. Request a trial org of the ASM package in the Salesforce Industries Media and Entertainment Process Library. Use the trial org requested as the source org for the target sandbox.
                              • B. Find the installed package of Salesforce Industries Communications, Media, and Energy managed package in the setup of the sandbox instance and enable ASM.
                              • C. Install by using a release package installation link from Salesforce Industries success community, selecting the industries applications package that is generally available (GA) for the target sandbox.
                              • D. Go to the Vlocity CMT administration tab in the production org, search for the ASM app, and select enable. Then refresh the target sandbox.
                              Reveal Solution  Discussion  0

                              Correct Answer: C  🗳️

                              Explanation: Only visible for Prep4King members. You can sign-up / login (it's free).

                              Question #2

                              A broadcaster, who has implemented Media Cloud, wants to have a comparative view of planned versus actual revenue based on actual impressions.
                              In which two ways can a Consultant obtain both planned and actual revenue amounts?
                              Choose 2 answers

                              • A. Planned revenue and actuals from Media Cloud
                              • B. Planned revenue and actuals from Ad Server
                              • C. Planned revenue from Media Cloud and actuals from Ad Server
                              • D. Planned revenue from Ad Server and actuals from Media Cloud
                              Reveal Solution  Discussion  0

                              Correct Answer: A,C  🗳️

                              Explanation: Only visible for Prep4King members. You can sign-up / login (it's free).

                              Question #3

                              A Sales Executive creates a quote. When the quote status is changed to Client Approved, it should automatically be submitted for approval. The approver needs to be a queue instead of an individual Salesforce user.
                              How can this be achieved in the system?

                              • A. Invoke Approval Process created on individual QuoteLineItem and keep Queue as Approver.
                              • B. Invoke Approval Process on Quote and keep Queue as Approver.
                              • C. Invoke Approval Process created on Opportunity linked to the Quote and keep Queue as Approver.
                              • D. Invoke Approval Process created on a custom object having lookup to Quote and keep Queue as Approver.
                              Reveal Solution  Discussion  0

                              Correct Answer: B  🗳️

                              Explanation: Only visible for Prep4King members. You can sign-up / login (it's free).

                              Question #4

                              A Consultant needs to see the performance trend of the ad inventory sold in June of the last five years and use this information as input for campaigns next June.
                              Which two optional add-on Salesforce reporting components can be coupled with Media Cloud Advertising Sales Management (ASM) to gather, correlate, and present historical ad campaigns data for better decision making at the beginning of the sales cycle?
                              Choose 2 answers

                              • A. Marketing Cloud Intelligence
                              • B. Tableau
                              • C. CRM Analytics
                              • D. Ad Manager
                              Reveal Solution  Discussion  0

                              Correct Answer: B,C  🗳️

                              Explanation: Only visible for Prep4King members. You can sign-up / login (it's free).

                              Question #5

                              A company is planning to adopt Media Cloud and has requirements around the relationship between clients and their advertising agencies, where they want to capture the role of each agency so they can identify clearly what is the Agency of Record. They also have requirements to map contacts within the agencies.
                              How should the Media Cloud data model be used to represent these relationships?

                              • A. Advertisers and agencies should be created as Accounts and contacts as Contacts, and the Party Model should be adopted to define the relationships between them.
                              • B. Advertisers and agencies should be created as Accounts, and a custom lookup field should be created to represent the client/agency relationship. Contacts should be created under the Accounts.
                              • C. Advertisers should be created as Accounts, and agencies should be represented by a custom field added to the Contact object. Contacts should then be assigned to the Accounts.
                              • D. Advertisers and agencies should be created as Accounts, with agencies listed as child Accounts to the client Accounts, with Contacts related to those.
                              Reveal Solution  Discussion  0

                              Correct Answer: A  🗳️

                              Explanation: Only visible for Prep4King members. You can sign-up / login (it's free).

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