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Updated: Sep 07, 2026
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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Marketing Cloud Intelligence Accredited Professional Exam |
| Exam Number: | AP-215 |
| Real Exam Qty: | 60 |
| Available Languages: | English |
| Related Certifications: | Salesforce Marketing Cloud Intelligence Specialist Salesforce Marketing Cloud Consultant |
| Exam Duration: | 105 minutes |
| Exam Format: | Multiple choice, Multiple select |
| Certificate Validity Period: | 3 years |
| Exam Price: | $200 USD |
| Recommended Training: | Marketing Cloud Intelligence Documentation Salesforce Trailhead Marketing Cloud Intelligence Modules |
| Exam Registration: | Kryterion Webassessor Exam Scheduling Salesforce Certification Registration |
| Sample Questions: | Salesforce AP-215 Sample Questions |
| Exam Way: | Online proctored or onsite via Kryterion Webassessor |
| Pre Condition: | No strict prerequisites required; familiarity with Salesforce Marketing Cloud Intelligence (Datorama) is recommended. |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-intelligence-accp |
| Section | Objectives |
|---|---|
| Marketing Use Cases and Activation | - Campaign performance analysis - Business reporting use cases - Cross-channel marketing insights |
| Data Quality and Troubleshooting | - Error handling and debugging - Data validation and monitoring - Performance optimization |
| Data Modeling and Transformation | - Metrics and dimensions configuration - Normalization and harmonization - Data model structure and schema design |
| Administration and Security | - User roles and permissions - Data access control - Platform configuration |
| Analytics and Dashboarding | - Visualization best practices - Insights and reporting - Dashboard creation and configuration |
| Data Ingestion and Integration | - Data ingestion processes - Data sources and connectors - Data synchronization and scheduling |
Question 1
A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status.
Given the above file and logic and assume that the file is mapped in the OPPORTUNITIES Data Stream type with the following mapping:
"Day" - "Created Date"
"Opportunity Key" + Opportunity Key
"Opportunity Stage" - Opportunity Stage
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of 'opportunities in the Confirmed Interest stage?
A. 1
B. 3
C. 0
D. 2
Question 2
Client has provided sample flies of their data from the following data sources:
Google Campaign Manager
Below are the requirements from the client and additional information:
* The sources are linked to each other by shared Media Buy names.
* In addition-to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.
* The source of truth for cost is Google DV360.
As a first step, a Parent-Child relationship was created between the two files, and the following mapping was performed, within both data streams:
Please note:
* All other measurements were mapped as well to the appropriate fields.
* No other mapping manipulations or formulas were implemented.
How many records will the merged table hold?
A. 8
B. 4
C. Depends on the Data Updates Permissions
D. 3
Question 3
A client's data consists of three data streams as follows:
Data Stream A:
* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
How should the "Override Media Buy Hierarchies" checkbox be set in order to meet the client's requirements?
A. It should not be checked in any of the three Data Streams.
B. It should be checked in Data Stream A
C. It should be checked in Data Stream C
D. It should be checked in Data Stream B
Question 4
A client provides the following two data streams:
Data Stream 1:
The client would like to use a VLOOKUP formula to calculate the Cost per Campaign Advertiser on January 1st 2020.
Which mapping options should the client apply to obtain the expected result?
A.
B.
C.
D. 
Question 5
A client created a new KPI: CPS (Cost per Sign-up).
The new KIP is mapped within the data stream mapping, and is populated with the following logic: (Media Cost) / Sign-ups) As can be seen in the table below, CPS was created twice and was set with two different aggregations:
From looking at the table, what are the aggregation settings for each one of the newly created KPIs?
A.
B.
C.
D. 
Solutions:
| Question 1 Answer: C | Question 2 Answer: B | Question 3 Answer: C | Question 4 Answer: D | Question 5 Answer: D |
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