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Updated: Sep 04, 2026
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Salesforce AP-214 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Exam (AP-214) |
| Exam Number: | AP-214 |
| Available Languages: | English |
| Related Certifications: | Salesforce Marketing Cloud Email Specialist Salesforce Marketing Cloud Consultant Salesforce Marketing Cloud Administrator |
| Exam Price: | $200 USD (estimated, varies by region) |
| Exam Duration: | 90-120 |
| Real Exam Qty: | 50-60 |
| Exam Format: | Multiple Select, Multiple Choice, Proctored Online Exam |
| Recommended Training: | Marketing Cloud Advanced Training Modules Salesforce Trailhead Marketing Cloud Learning Paths |
| Exam Registration: | Salesforce Credentials Registration Marketing Cloud Certification Overview |
| Sample Questions: | Salesforce AP-214 Sample Questions |
| Exam Way: | Online proctored exam (remote supervision via secure testing platform) |
| Pre Condition: | Recommended: Familiarity with Salesforce Marketing Cloud fundamentals or completion of Marketing Cloud Email Specialist certification |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/overview |
Salesforce AP-214 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Email and Messaging Execution | - Multi-channel messaging
|
| Topic 2: Marketing Cloud Core Architecture | - Data management and integration
|
| Topic 3: Automation and Optimization | - Performance measurement
|
| Topic 4: Cross-Channel Journey Design | - Journey Builder configuration
|
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
Question 1
How often are the Einstein Engagement Scoring models updated?
A. Weekly
B. Hourly
C. Daily
D. Monthly
Question 2
Which two statements are true when using Journey Data and Contact Data within Journey Builder?
A. Contact Data is a set of static values passed into the Journey for each contact
B. Journey Data is a set of static values passed into the Journey for each contact
C. Journey Data is dynamic data that retrieves the latest value upon decision split execution
D. Contact Data is dynamic data that retrieves the latest value upon decision split execution
Question 3
How often are Einstein Engagement Scores updated?
A. Every day for mobile, every week for email.
B. Every hour
C. Every day
D. Every day for email, every week for mobile.
Question 4
Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)
A. Journey builder
B. On the facebook ad channel
Question 5
Which social network(s) support lead capture in Ad Studio?
A. Twitter
B. Instagram
C. Facebook
D. Google Adwords
E. Linkedin 2%
Solutions:
| Question 1 Answer: D | Question 2 Answer: B,D | Question 3 Answer: C | Question 4 Answer: A | Question 5 Answer: C |
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