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Last Updated: Sep 10, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Integration and Data Upload | 8% - 12% | - Integration with SAP Cloud for Customer - Standard integration scenarios - Integration error monitoring - Data upload and replication - Integration with SAP Commerce Cloud |
| Topic 2: Extensibility | 8% - 12% | - Extensibility options - Custom fields and logic - Configuration extensions |
| Topic 3: Segments, Campaigns and Journeys | >12% | - Campaign categories and execution - Segmentation modeling - Personalized content creation - Target group types - Marketing permissions and suppression rules |
| Topic 4: Dynamic Customer Profiling | >12% | - Data model and enhancement - Best Record concept - Sentiment engagement - Predictive Studio and Score Builder |
| Topic 5: Onboarding and Getting Started | 8% - 12% | - Initial configuration - System overview and navigation - Core functionality introduction |
| Topic 6: Analytics and Reporting | <8% | - Marketing Executive Dashboard - Standard reports and KPIs - White space analysis |
| Topic 7: Marketing Planning and Performance | <8% | - Budget and spend planning - Marketing calendar - Planning model setup |
| Topic 8: Administration Tasks | 8% - 12% | - Contact anonymization - Marketing object lifecycle - User and role management - Self-service configuration - Workflow setup |
| Topic 9: Lead and Account Based Marketing | <8% | - Lead processing and tracking - Account-based marketing setup - Lead stage definition |
| Topic 10: Commerce Marketing | <8% | - Re-marketing scenarios - Product and offer recommendations - Webshop segmentation |
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