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Last Updated: Sep 10, 2026
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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Email Marketing and Content Creation | - Email Studio capabilities
|
| Topic 2: Automation and Journey Orchestration | - Journey Builder
|
| Topic 3: Tracking, Reporting, and Optimization | - Analytics and reporting
|
| Topic 4: Marketing Cloud Core Concepts | - Customer engagement fundamentals
|
| Topic 5: Data Management and Integration | - Data Extensions and Contact Builder
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
A B2B customer notices they have a large number of subscribers marked as ' Held ' . During troubleshooting, they realize these were soft bounces that were overwhelming email servers. Most were from small companies they do business with. Which step(s) should the customer take to move those subscribers back to ' Active ' ?
- A. Extract subscribers who have a status of ' Held ' , then import subscribers as ' Active ' .
- B. Subscribers with a status of ' Held ' should be re-enabled by contacting support.
- C. Use a SQL query to change all subscribers with a status of ' Held ' to ' Active ' in All Subscribers.
- D. Use Contact Builder to mass update all ' Held ' subscribers to ' Active ' status.
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A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect. The trigger is on a Custom Object called ' Shipments ' and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2)
- A. An Apex Trigger is created on the Shipment object.
- B. The Shipment object is on the Account Related List.
- C. There is a hierarchical relationship from Contact to Shipment.
- D. The Shipment object requires a Lookup to Lead or Contact.
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Northern Trail Outfitters has a file that drops intermittently to their SFTP account. Once this file drops, they want to be able to have it immediately imported and then segmented to enter a specific journey depending on the data inside the file.
Which two options would meet these requirements? (Choose 2)
- A. File Drop Automation
- B. SQL Query
- C. Decision Split
- D. Scheduled Automation
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Northern Trail Outfitters (NTO) is saving each Email Address in its Send Log which is quickly increasing in size. NTO ' s marketers want to pull data from the Send Log for troubleshooting based on email address when a subscriber either does not receive an email or receives the wrong email.
Which design should the consultant recommend to perform their analysis?
- A. Set up and pull data from a SendLog Data Extension.
- B. Filter data using a Filter Activity on the Sendable Data Extension.
- C. Set up and pull data from Tracking Extracts in Automation Studio.
- D. Set up and pull data from Sent and Subscriber Data Views.
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A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.
What should a consultant recommend?
- A. Create an exclusion list with the known email addresses.
- B. Populate a list using a query to exclude the subscriber key.
- C. Create an auto-suppression list populated with the known email addresses.
- D. Create an auto-suppression list populated with subscriber keys.
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