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Last Updated: Sep 21, 2026
No. of Questions: 196 Questions & Answers with Testing Engine
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Salesforce Marketing-Cloud-Developer certification is an excellent way for professionals to demonstrate their expertise in marketing cloud development. It is challenging but highly valued in the industry, and can lead to better job opportunities and career growth. If you are interested in developing your skills in the field of marketing cloud development, this certification is definitely worth considering.
Salesforce Marketing Cloud platform is a powerful tool for businesses to create and manage marketing campaigns across various channels. By becoming certified in Marketing Cloud development, individuals can demonstrate their ability to use this platform to its full potential. Salesforce Certified Marketing Cloud Developer Exam certification can open up new job opportunities and increase earning potential.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: AMPscript and Server-Side JavaScript | 23% | - Implement AMPscript in email, CloudPages, and landing pages - Write Server-Side JavaScript for custom functionality - Write AMPscript for email content personalization - Use AMPscript functions for data manipulation - Debug and troubleshoot AMPscript and SSJS code |
| Topic 2: Contact Handling | 14% | - Handle contact identity resolution - Use contact model concepts effectively - Manage contact attributes and data - Implement contact segmentation and filtering |
| Topic 3: Marketing Cloud APIs | 20% | - Implement API authentication methods - Create and manage API integrations - Utilize REST and SOAP APIs for integrations - Work with API endpoints for data operations |
| Topic 4: Data Modeling | 16% | - Define contact data structure and contact key - Implement data import and export processes - Design and implement data models using Data Extensions - Implement data relationships (one-to-one, one-to-many) - Utilize Data Views for data access |
| Topic 5: Platform Architecture | 15% | - Implement triggered send architectures - Create and manage CloudPages - Design solutions using Journey Builder - Configure and use Query Activities - Build automations in Automation Studio |
| Topic 6: Security and Data Governance | 12% | - Configure data privacy and compliance settings - Manage API key security and OAuth flows - Implement role-based access controls - Apply data retention policies |
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