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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Engagement Studio | 17% | - Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions - Describe how to analyze Engagement Studio performance - Explain how to design and build Engagement Studio programs |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Describe how to use dynamic content - Explain how to create and publish landing pages - Explain how to create and configure Account Engagement forms - Describe how to use form handlers |
| Administration | 11% | - Explain how to configure Account Engagement settings - Describe how to configure and manage email sending domains - Describe how to manage users, roles, and permissions - Explain how to set up and manage connectors (e.g., Salesforce CRM) |
| Lead Management | 24% | - Describe how to set up and manage assignment rules - Explain how to use automation rules for lead management - Describe how to manage prospects in the recycle bin - Explain how to configure and manage scoring and grading |
| Visitors and Prospects | 8% | - Explain the differences between visitors and prospects - Explain how visitors are converted into prospects - Describe how prospects are tracked and identified |
| Email Marketing | 20% | - Explain how to create and send emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Describe how to manage email templates - Explain how to analyze email performance metrics - Explain how to use dynamic content in emails |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
How should the system administrator configure the account to provide specific users the ability to easily navigate across business units (BUs) to access assets in both regions?
- A. Create each user in a single BU > Create a folder with the exact same name > Associate assets that are needed across regions to the folders that share names across BUs
- B. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Classic App
- C. Create each user in a single BU > Create an asset with the exact same name in each BU > Ensure the users have access to one of the assets that share names across BUs
- D. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Lightning App
Correct Answer: D 🗳️
What access should sales and marketing users have to access embedded analytics dashboards?
- A. Marketing Cloud Account Engagement user connected to a Salesforce user through User Sync
- B. The "Analytics View Only Embedded App" permission set license
- C. Marketing Cloud Account Engagement Administrator user role and the Marketing Cloud Account Engagement Permission set assigned
- D. Marketing Cloud Account Engagement Permission Set and "View Reports" Marketing Cloud Account Engagement user permission
Correct Answer: B 🗳️
A customer has a CSV file of existing leads and contacts they want to import into Marketing Cloud Account Engagement as new prospects. Their Salesforce org contains duplicate leads and contacts with the same email address. They want to make sure the newly created prospects in Marketing Cloud Account Engagement are linked to specific lead and contact records in Salesforce. Their Marketing Cloud Account Engagement account allows multiple prospects with the same email address.
What import method should be recommended?
- A. Q Match records by email address
- B. Match records by CRM ID
- C. Match records by Account ID
- D. Match records by fuzzy match rules
Correct Answer: B 🗳️
"The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly.
What should the Marketing Cloud Account Engagement administrator do to make sure new leads from nurture programs are properly routed in Salesforce?
- A. Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role
- B. Configure users > set up a user group > have nurture programs assign prospects to the user group
- C. Configure users > set up a round robin > have nurture programs assign prospects to the round robin
- D. Configure users > set up a queue > have nurture programs assign prospects to the queue
Correct Answer: B 🗳️
There is Custom Field Type in Marketing Cloud Account Engagement called Date
- A. True
- B. False
Correct Answer: A 🗳️
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