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The MB-220 exam covers a range of topics related to Dynamics 365 Marketing, including customer journey design, email marketing, lead management, event management, segmentation, and analytics. Professionals who pass the exam will demonstrate their ability to use Dynamics 365 Marketing to create effective marketing strategies that drive business growth and customer engagement.

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The MB-220 exam covers a wide range of topics related to Dynamics 365 Marketing. It includes understanding the marketing application, creating and managing marketing content, analyzing and reporting on marketing data, managing leads and opportunities, and designing and executing marketing automation processes. MB-220 exam also evaluates the candidate's ability to configure and customize the Dynamics 365 Marketing application to meet the client's specific business needs.

Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

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Microsoft MB-220 Exam has been designed to test an individual’s expertise in various aspects of marketing automation and customer engagement. It includes an evaluation of the candidate’s knowledge on topics such as segmentation, email marketing, customer journeys, lead gen, lead scoring, event management, marketing insights, and analytics. If you are looking to elevate your career in the field of marketing automation, taking the MB-220 exam is a great way to demonstrate your knowledge and get certified as a Microsoft Dynamics 365 Marketing Functional Consultant.

Microsoft MB-220 certification exam is designed for individuals who want to become a certified Dynamics 365 Marketing Functional Consultant. Microsoft Dynamics 365 Marketing Functional Consultant certification exam is intended for professionals who have knowledge and expertise in implementing and configuring Microsoft Dynamics 365 Marketing solutions. The MB-220 exam measures the candidate's ability to create and manage marketing campaigns, generate leads, and analyze customer behavior.

Microsoft MB-220 Exam Syllabus Topics:

SectionObjectives
Topic 1: Manage events and leads- Event planning and execution
  • 1. Track event participation
    • 2. Configure event registration
      - Lead qualification and scoring
      • 1. Convert and nurture leads
        • 2. Define lead scoring models
          Topic 2: Manage marketing information- Manage leads and contacts
          • 1. Contact segmentation and profiling
            • 2. Lead lifecycle management
              - Segment customer data
              • 1. Advanced segmentation rules
                • 2. Static and dynamic segments
                  Topic 3: Analyze marketing performance- Marketing analytics and insights
                  • 1. Dashboards and reports
                    • 2. Customer engagement metrics
                      Topic 4: Design and manage marketing content- Manage customer journeys
                      • 1. Trigger-based automation
                        • 2. Journey design and orchestration
                          - Create marketing emails
                          • 1. Email templates and personalization
                            • 2. A/B testing and tracking
                              Topic 5: Configure Microsoft Dynamics 365 Marketing- Manage security and permissions
                              • 1. Assign security roles
                                • 2. Configure user access for marketing features
                                  - Set up marketing application settings
                                  • 1. Configure marketing email and domains
                                    • 2. Configure business units and organizational settings

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