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Salesforce AP-212 Exam Syllabus Topics:

SectionWeightObjectives
Loyalty Program Configuration25%- Configure earning and redemption rules
- Design tier structures and qualification criteria
- Set up loyalty programs, rules, and promotions
- Implement program mechanics and journey milestones
Member Management20%- Configure member tiers and benefits
- Create and manage loyalty program members
- Implement member lifecycle stages
- Manage member enrollment and registration
Loyalty Management Fundamentals15%- Describe the core concepts of loyalty management
- Explain loyalty program types and structures
- Identify key business outcomes loyalty management drives
Partner Management10%- Configure loyalty partners and relationships
- Manage partner program participation
- Set up partner earning and redemption rules
Analytics and Reporting10%- Analyze member engagement and program performance
- Monitor loyalty metrics and KPIs
- Use Loyalty Management reporting features
Points and Rewards Management20%- Manage loyalty currency (points) operations
- Configure reward types and catalogs
- Implement point expiration and adjustment rules
- Process point transactions (earning, redeeming, adjusting)

Salesforce Loyalty Management Accredited Professional Sample Questions:

1. A company has an existing Loyalty Program, and the marketing team wants to start awarding 10% discounts and 100 points to new members upon sign-up.
What does the Program Administrator need to do for a new member to earn this promotion?

A) Create an autolaunched flow using Journal Type. Journal SubType, Transaction Journal, Credit Points ° action, and Issue Voucher action
B) Create a record triggered flow using Journal Type. Journal SubType, Transaction Journal. Credit Points action and Issue Voucher action
C) Create an autolaunched flow using Transaction Journal, Loyalty Ledger, and Get Loyalty Promotions for Transactions
D) Create a record triggered flow using Journal Type, Journal SubType, Transaction Journal, and Process O Member Benefit Action


2. A Loyalty Management Consultant recently created a new analytics app, but users cannot access the app.
Which two statement correctly describes how to grant proper access on the user details page

A) Assign the user the analytics profile for analytics for Loyalty.
B) Assign user access to the analytics for Loyalty role.
C) Assign access by checking CRM Analytics plus user
D) Assign user access to permission sets for analytics for Loyalty.


3. Universal Containers implemented a Loyalty Program six months ago. The Loyalty Program Manager noticed a recent decrease in program efficiency. Now the Manager wants to incorporate a targeted strategy.
Which two benefits should the Administrator expect as a result of running the strategy?

A) Personalized digital marketing
B) Transaction journey data is automatically archived
C) Customers are rewarded based on their tiers
D) Data-based segmentation strategy


4. What three facts should the administrator consider when creating and managing member groups?

A) Promotions can't offered to groups.
B) Accrual type transactions associated with a group can be canceled.
C) Groups are associate with tiers.
D) Qualifying points can't be transferred to a group.
E) Vouchers can't be issued to groups.


5. A Consultant needs to configure the Loyalty tier groups for a Loyalty Program with the following specifications:
Qualifying period is reset once a year on the 31st of March.
The member-tier is not extended upon expiration.
Which two settings within the Loyalty tier groups configuration should the Consultant configure to meet the required specifications?

A) Tier-model = anniversary
B) Extend Expiration = member enrollment anniversary
C) Tier-model = fixed
D) Extend Expiration = no extension


Solutions:

Question # 1
Answer: B
Question # 2
Answer: B,D
Question # 3
Answer: A,D
Question # 4
Answer: B,D,E
Question # 5
Answer: C,D

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