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Salesforce AP-212 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Loyalty Management Accredited Professional |
| Exam Number: | AP-212 |
| Exam Format: | Multiple-choice, Scenario-based |
| Certificate Validity Period: | 2 years |
| Real Exam Qty: | 55 |
| Exam Duration: | 75 minutes |
| Exam Price: | USD 150 |
| Passing Score: | 69% |
| Available Languages: | English |
| Recommended Training: | Salesforce Trailhead: Loyalty Management |
| Exam Registration: | Pearson VUE Kryterion Webassessor |
| Sample Questions: | DOWNLOAD DEMO |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | No mandatory prerequisites; recommended experience with Salesforce CRM and customer loyalty concepts |
| Official Syllabus URL: | https://trailhead.salesforce.com/en/credentials/lmap |
Salesforce AP-212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Integration | 22% | - Integrate with Salesforce CDP - Integrate with Service Cloud - Integrate with Marketing Cloud - Integrate with Commerce Cloud - Connect to external systems using APIs |
| Topic 2: On-Going Loyalty Management | 10% | - Configure analytics, dashboards, and reporting - Manage program updates and enhancements - Monitor program performance and optimize |
| Topic 3: Strategies and Design | 16% | - Assess business requirements and define loyalty solution - Design promotion lifecycle and engagement strategies - Apply implementation best practices - Design loyalty program architecture and data model - Define points, benefits, and redemption processes |
| Topic 4: Loyalty Program and Process Configuration | 52% | - Configure foundational program settings - Manage member enrollment, profiles, and preferences - Set up tier models, qualification, and progression - Set up currencies, points, and transaction processing - Define incentives, experiential rewards, and vouchers - Configure partner management and collaboration - Configure permissions and security model |
AP-212 Exam Facts, Digital Convenience and Global Support
- Loyalty Program and Process Configuration (52%)
- On-Going Loyalty Management (10%)
- Strategies and Design (16%)
Salesforce Loyalty Management Accredited Professional Sample Questions:
The Loyalty Administrator for Northern Trail Outfitters (NTO) insider program defines tier groups- Status Tier Group with a Fixed model and period of one year.
The three tier are defined =Silver (base), Golden (next tier), and Platinum (the highest tier) Extend Expiration for this tier group is Qualifying Points Reset Date.
A member joins NTO insider in the Silver tier and, after a year of engagement, gets upgraded to the Gold tier on March 16 2023.
Which date would be the new Expiry date or this member after the tier is upgraded to Gold?
- A. March 31 2024
- B. March 16, 2020.
- C. December 31, 2023
- D. December 31, 2024
Correct Answer: A 🗳️
Explanation: Only visible for Prep4King members. You can sign-up / login (it's free).
While designing an experiential Loyalty Program, what are the two recommended objects to be used as a best practice to track what type of activity the member has with the program?
- A. Loyalty Ledger & Transaction Journal
- B. Loyalty Member Currency & Transaction Journal
- C. Journal Type & Journal Subtype
- D. transaction Journal Type & Transaction Journal Subtype
Correct Answer: C 🗳️
A company has recently rolled out a Loyalty Program with three tiers. The company decided to offer personalized benefits based on customer behavior.
How will the personalized benefits be display for each Loyalty Program member?
- A. On the Transaction Journal Related List, Linked to Loyalty Program Member
- B. On the Member Benefit Related List, linked to Loyalty Program Member
- C. On the Loyalty Member Tier Benefit Related List, linked to Loyalty Program Member
- D. On the Voucher Related List, linked to Loyalty Program member
Correct Answer: B 🗳️
Explanation: Only visible for Prep4King members. You can sign-up / login (it's free).
What is the recommended approach to creating a large multi-country, multi-currency, and tier-dependent Redemption Catalogue?
- A. Create a Decision Tree using Flows with a leaf for every combination
- B. Create an Apex Class and implement a Redemption Catalogue engine.
- C. Create a Decision Table and define the Redemption Catalogue as business rules.
- D. Create a Loyalty Process with different rules to manage every combination
Correct Answer: C 🗳️
Explanation: Only visible for Prep4King members. You can sign-up / login (it's free).
An administrator need to analyze the performance of the Loyalty Program.
What Loyalty Analyze permission does a System Administrator need to set up a customized?
- A. Data pipeline user
- B. CRM Analytics User
- C. CLAAnalytics base admin
- D. Loyalty Analytics User
Correct Answer: D 🗳️
Explanation: Only visible for Prep4King members. You can sign-up / login (it's free).
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