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Google adwords-display Exam Syllabus Topics:

Google Display Exam Practice Test Sample Questions:

1. You are managing a Google AdWords campaign for your company and you want to review every search query that triggered your ad. Your goal is to determine what search queries were irrelevant but yet triggered your ad. Based on the results you'll create negative keywords to keep these search queries from triggering your ad in the future. What Google AdWords optimization tool can you use?

A) Placement tool
B) Account statistics
C) Website Optimizer
D) Search Query Performance tool

2. You are a consultant to a printing company in your community. The owner of the company wants to create a video ad to use in the Google Content Network. What tool can you use to help the owner choose topics that relate to his audience for the video ad? Make the best choice.

A) Placement tool
B) YouTube search
C) Reservations tools
D) Google search

3. Nancy would like to create a display ad for the Google Content Network, but she doesn't have
image-editing software. Which of the following is the recommended for Nancy to create a display ad for the Google Content Network?

A) Hire a designer to create the display ad.
B) Use the Adobe Ad Builder.
C) Use the Display Ad Builder.
D) Use a text ad.

4. Which of the following metrics gives the number of times the ad was shown?

A) Click Through Rate (CTR)
B) Clicks
C) Impressions
D) Average CPM

5. Ben has created 60 videos for YouTube that he uses to promote his software training company. The videos are not promoted videos, but they are advertisements, informative sessions, and free computer lessons that he has published on YouTube. Ben would like to use YouTube Insight. How can he access this tool?

A) Ben can use YouTube insight by click his account name in YouTube, then choosing Insight.
B) Ben cannot use YouTube insight because his videos are not promoted videos.
C) Ben can download YouTube insight from the YouTube homepage, choosing applications, and then the YouTube Insight application.
D) Ben can use YouTube insight for all of his videos if he will make one video a promoted vide o.

Solutions: