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DMI CDMS-SP4.0 (Certified Digital Marketing Specialist - Strategy and Planning) Certification Exam is a professional certification exam that assesses the knowledge and skills of digital marketing professionals in the areas of strategy and planning. Certified Digital Marketing Specialist - Strategy and Planning certification exam is designed for individuals who want to demonstrate their expertise in developing and implementing digital marketing strategies that align with business objectives and drive results.

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DMI CDMS-SP4.0 Exam Syllabus Topics:

SectionWeightObjectives
Governance, Compliance & Data15%- Legal and ethical considerations
- Data privacy (GDPR, CCPA, etc.)
- Marketing technology stack and CRM
Omnichannel & Channel Strategy25%- Content strategy and planning
- SEO, SEM, social, email, and display planning
- Budget allocation and resource planning
- Channel selection and integration
Measurement, Analytics & Optimization15%- Continuous improvement and testing
- KPIs and performance metrics
- ROI and attribution modeling
Customer & Audience Strategy20%- Customer lifetime value (CLV) and acquisition
- Customer journey mapping
- Buyer personas and segmentation
Digital Marketing Strategy Framework25%- Strategic planning models (SOSTAC, RACE)
- Business objectives and SMART goal setting
- PESTEL, SWOT, and competitive analysis
- Customer insight and market research

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