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| Section | Weight | Objectives |
|---|---|---|
| Content Strategy & Creation | 25% | - Content creation & curation best practices - Brand voice & tone consistency - Platform-specific content optimization - Content planning & calendar development |
| Analytics, Measurement & Reporting | 10% | - Key performance indicators (KPIs) - Performance analysis & optimization - Social media analytics tools - Reporting & insight communication |
| Community Management & Engagement | 20% | - Audience interaction & community building - Social listening & reputation management - Influencer marketing & partnerships - Crisis management & response protocols |
| Social Media Advertising | 20% | - Budget management & bidding strategies - Ad creation & optimization - Compliance & advertising policies - Paid campaign setup & targeting |
| Social Media Strategy & Planning | 25% | - Business objectives & SMART goals - Budgeting & resource planning - Audience research & segmentation - Platform selection & strategy alignment |
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