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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Content Strategy & Creation | 25% | - User-generated content & community engagement - Content formats & optimization per platform - Content planning & calendar management - Brand voice & storytelling |
| Topic 2: Legal, Ethical & Risk Management | 5% | - Data privacy & regulations (GDPR, CCPA) - Crisis management & reputation handling - Transparency & disclosure rules |
| Topic 3: Social Media Strategy & Planning | 25% | - Platform selection & strategy alignment - Budgeting & resource planning - Business objectives & goal setting - Audience research & segmentation |
| Topic 4: Social Media Advertising | 25% | - Targeting, bidding & optimization - Compliance & advertising policies - Meta, LinkedIn, Twitter/X & other ad platforms - Paid campaign setup & objectives |
| Topic 5: Analytics, Measurement & Optimization | 20% | - Key performance indicators (KPIs) - Platform analytics & third-party tools - Reporting & ROI analysis - A/B testing & continuous improvement |
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