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Salesforce Certified-Strategy-Designer Exam Syllabus Topics:
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NEW QUESTION # 60
Cloud Kicks' design team learns of the desire for sustainable materials while co-creating personalization concepts with their West Coast influencers. Which method should the team use improve feasibility of this concept direction?
- A. Review and align with company V2MOM
- B. Create a functional prototype.
- C. Run a cost benefit analysis.
Answer: C
Explanation:
Explanation
The best method to improve feasibility of a concept direction that involves sustainable materials is to run a cost benefit analysis, which is a quantitative way of comparing the costs and benefits of different alternatives and finding the optimal solution. Creating a functional prototype or reviewing and aligning with company V2MOM may not address the feasibility issue directly.
NEW QUESTION # 61
Cloud Kicks (CK) is creating a high-priority loyalty program as part of a larger engagement strategy for the company. Several top leaders want to remain involved but don't have much time to invest.
What should CK's strategy designer do to keep these leaders informed and invested, avoiding project disruption due to a lack of alignment?
- A. Create three moments that matter, where top leaders will be invited to provide feedback.
- B. Create individual plans for working with top leaders based on their preferred cadence and type of involvement.
- C. Create a communication plan based on leaders' interest, influence, and level of support for the work.
Answer: C
Explanation:
Explanation
The strategy designer should create a communication plan based on leaders' interest, influence, and level of support for the work, to keep them informed and invested, avoiding project disruption due to a lack of alignment. This helps tailor the communication frequency, format, and content to the needs and preferences of each leader, and ensure they are engaged and aligned throughout the project. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/create-a
NEW QUESTION # 62
The call center at Cloud Kicks (CK) is receiving higher call volumes than usual, which is leading to longer wait times for customers. CK has decided to engage a team to address this.
What should the strategy designer ask before framing the problem'?
- A. How does a competitor solve for a similar problem?
- B. What problem(s) is CK trying to solve?
- C. What new technology trends exist for customer service?
Answer: B
Explanation:
Explanation
Before framing the problem, the strategy designer should ask what problem(s) CK is trying to solve, rather than jumping to solutions or assumptions. This helps clarify the scope and context of the challenge and identify the root causes and effects of the issue. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/frame-c
NEW QUESTION # 63
The design team at Cloud Kicks is making the case for analogous research as part of the design process for a brand new experience.
What should analogous research help them accomplish?
- A. Generate unexpected ideas and increase empathy.
- B. Bring fun into an otherwise boring project.
- C. Explain a complex strategy to varied stakeholders.
Answer: A
Explanation:
Explanation
Analogous research is a type of research that involves looking at examples from other domains or industries that have similar challenges or goals as the design project. It helps generate unexpected ideas and increase empathy by exposing the design team to different perspectives and solutions. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/conduct
NEW QUESTION # 64
A strategy designer is facilitating a prioritization workshop, and there are strong differing opinions about the right solutions to the challenge.
What should the designer do?
- A. Work through the conflict in the workshop to reach a shared perspective.
- B. Pause the conversation and work through the conflict in a private setting.
- C. Take a vote among people in the room and pursue the winning opinion.
Answer: A
Explanation:
Explanation
The strategy designer should work through the conflict in the workshop to reach a shared perspective, rather than avoiding or suppressing it. This helps surface different opinions and perspectives, foster constructive dialogue, and align on common goals and criteria. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/navigate
NEW QUESTION # 65
A strategy designer is working on a future digital commerce vision for Cloud Kicks.
What should the designer focus on when engaging technical stakeholders7
- A. Explore feasibility and opportunities for future innovation.
- B. Ensure all ideas have buy-in from technical stakeholders.
- C. Minimize technical stakeholders' input at this early stage.
Answer: A
Explanation:
Explanation
The designer should focus on exploring feasibility and opportunities for future innovation when engaging technical stakeholders. Feasibility refers to how possible or realistic it is to implement a solution, given the technical constraints or requirements. Opportunities for future innovation refer to the potential or possibilities for creating new or improved solutions, leveraging the latest technologies or trends. Both aspects help foster a collaborative and creative dialogue between the designer and the technical stakeholders, and ensure that the solution is both viable and desirable.
References:https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-p
NEW QUESTION # 66
A strategy designer is kicking off a project to reimagine the high-end private banking experience for a financial services company.
What should they do to learn about the unique expectations of the company's customers?
- A. Share prototypes of different interface directions with 100 people who regularly use their bank's app.
- B. Send a survey to all stakeholders about their banking app attitudes, preferences, and desires.
- C. Interview 8-10 customers about how banking fits Into their lives and their ideal relationship with their bank.
Answer: C
Explanation:
Explanation
Interviewing 8-10 customers about how banking fits into their lives and their ideal relationship with their bank is the best way to learn about the unique expectations of the company's customers. This method provides qualitative and contextual insights into the customers' needs, goals, pain points, and emotions. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/conduct
NEW QUESTION # 67
Cloud Kicks' existing customers are loyal, but the company believes its total addressable market is larger.
What should their strategy designer explore to increase market share?
- A. Reinvesting in existing products
- B. Diversifying product offerings
- C. Deepening customer engagement
Answer: B
Explanation:
Explanation
The strategy designer should explore diversifying product offerings to increase market share. This means creating new products or services that appeal to different customer segments or needs, and expanding the customer base and revenue potential of the business.
References:https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-p
NEW QUESTION # 68
Cloud Kicks is going to conduct research with users of products to better understand their needs.
What are some safeguards that should be put in place to ensure the research is conducted ethically?
- A. A customer journey map, research scenario, and a RAID log
- B. A hypothesis, project plan, and financial reimbursement for users
- C. A code of conduct, ethics training, and a research data handling polic
Answer: C
Explanation:
Explanation
Some safeguards that should be put in place to ensure the research is conducted ethically are a code of conduct, ethics training, and a research data handling policy. A code of conduct is a set of principles and guidelines that define ethical behavior and expectations for researchers and participants. Ethics training is a way to educate researchers on ethical issues and best practices in conducting research. A research data handling policy is a document that specifies how research data will be collected, stored, accessed, shared, analyzed, and disposed of in a secure and compliant manner. A customer journey map, research scenario, and a RAID log are tools for planning and documenting research activities, but they do not address ethical issues.
A hypothesis, project plan, and financial reimbursement for users are elements of research design and execution, but they do not ensure ethical conduct.
NEW QUESTION # 69
Cloud Kicks has generated a handful of ideas to solve the challenge of customer dissatisfaction over long waiting periods between order placement and delivery.
Which method should the strategy designer use to help stakeholders decide which ideas to build-
- A. Data analysis
- B. Priority matrix
- C. Design critique
Answer: B
Explanation:
Explanation
A priority matrix is a method that helps stakeholders decide which ideas to build by evaluating them based on two criteria, such as impact and feasibility. It helps prioritize the most valuable and viable solutions and eliminate the ones that are not worth pursuing. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/prioritiz
NEW QUESTION # 70
Executive stakeholders have a variety of projects they want to bring to the market across multiple priorities.
What is the most effective way a strategy designer could influence the stakeholders?
- A. Orient around outcomes that matter to stakeholders.
- B. Create teambuilding events with stakeholders to build trust.
- C. Invite stakeholders as optional to all design team reviews.
Answer: A
Explanation:
Explanation
The most effective way a strategy designer could influence the stakeholders is to orient around outcomes that matter to them, such as business value, customer satisfaction, or social impact. This helps align the strategy with the stakeholders' vision and priorities, and demonstrate the benefits and trade-offs of different solutions.
References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/influenc
NEW QUESTION # 71
The design team at Cloud Kicks is in the early stages of exploring an idea for a wearable device to track customers activity during workouts.
They employ footwear designers and manufacturing experts, but they lack an engineer experienced in consumer hardware, What should the strategy designer do to determine whether or not to pursue this product idea?
- A. Hire an engineer with experience in consumer devices.
- B. Conduct an expert interview in consumer device engineering.
- C. Perform secondary research on common hardware issues.
Answer: B
Explanation:
Explanation
The strategy designer should conduct an expert interview in consumer device engineering to determine whether or not to pursue this product idea. An expert interview is a way to gather information and insights from someone who has specialized knowledge or experience in a relevant domain. It can help validate assumptions, identify risks, and explore opportunities for innovation. Performing secondary research may not provide enough depth or specificity for this product idea. Hiring an engineer may be premature and costly at this stage.
NEW QUESTION # 72
Cloud Kicks (CK) set a goal to improve the sustainability of its business in the coming year. A strategy designer on CK"s team knows the importance of pushing for environmental impact in their latest designs.
What should they do to prepare to measure progress toward this goal?
- A. Schedule a workshop with key product stakeholders to brainstorm "how might this new product be more sustainable
- B. Create a journey map that extends into pre-purchase and post-use disposal to uncover unseen impacts of the product's lifecycle.
- C. Only interview customers who value environmentalism to uncover needs from CK's desired customer base of ethical consumers.
Answer: B
Explanation:
Explanation
The strategy designer should create a journey map that extends into pre-purchase and post-use disposal to uncover unseen impacts of the product's lifecycle, to prepare to measure progress toward the goal of improving the sustainability of the business. This helps identify theenvironmental touchpoints and opportunities for improvement across the entire customer journey, not just during the use phase.
References:https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-p
NEW QUESTION # 73
Executive stakeholders have a variety of projects they want to bring to the market across multiple priorities.
What is the most effective way a strategy designer couldinfluence the stakeholders?
- A. Orient around outcomes that matter to stakeholders.
- B. Create teambuilding events with stakeholders to build trust.
- C. Invite stakeholders as optional to all design team reviews.
Answer: A
Explanation:
Explanation
The most effective way a strategy designer could influence the stakeholders is to orient around outcomes that matter to them, such as business value, customer satisfaction, or social impact. This helps align the strategy with the stakeholders' vision and priorities, and demonstrate the benefits and trade-offs of different solutions.
References:https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-p
NEW QUESTION # 74
Cloud Kicks (CK) has noticed that users struggle to find the information they are looking for via the company's website navigation menu. CK's strategy designer asks the design team to revise the menu by co-designing it with end users.
Which technique should be used to do this?
- A. Heuristic review
- B. Consequence scanning
- C. Card sorting
Answer: C
Explanation:
Explanation
Card sorting is a technique that should be used to co-design the website navigation menu with end users. Card sorting is a method that involves asking users to organize items into groups or categories, and label them according to their preferences. It helps understand how users think about the information architecture and structure of a website, and design a menu that is intuitive and user-friendly. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/conduct
NEW QUESTION # 75
A project team led by a strategy designer has just facilitated 3 weeks of user research.
What should thev do to identify kev insights?
- A. Plot insights on a 2x2 diagram of effort and impact, and align with stakeholders.
- B. As a team, spend time affinity mapping, spotting patterns, and surfacing surprises.
- C. Ask each team member to create insights based on their expertise and support with collected quotes.
Answer: B
Explanation:
Explanation
The project team should spend time affinity mapping, spotting patterns, and surfacing surprises, to identify key insights after conducting user research. This method involves grouping data points into themes or categories, finding connections or trends among them, and highlighting unexpected or surprising findings.
References:https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-p
NEW QUESTION # 76
The design team at Cloud Kicks has designed a desirable solution for customers that is viable to the company's business model. The strategy designer on the team now needs to determine the feasibility of the solution.
Which three main areas should be focused on to assess feasibility?
- A. Distribution channels, capabilities, and potential partners
- B. User desirability, company viability, and deployment stability
- C. Business ROI, data analytics, and customer engagement
Answer: A
Explanation:
Explanation
The three main areas that should be focused on to assess feasibility of the solution are distribution channels, capabilities, and potential partners. Distribution channels are the ways or methods that a product or service reaches the customers, such as online, in-store, or direct. Capabilities are the skills, resources, or technologies that are required or available to implement a solution, such as platform features, integrations, or tools.
Potential partners are the external entities or organizations that can help or support the delivery or operation of a solution, such as suppliers, vendors, or consultants. These areas help evaluate the technical and operational feasibility of the solution, and identify the gaps or opportunities for improvement or innovation.
References:https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-p
NEW QUESTION # 77
A car company gathers insights from recent buyers that reveal people are not sure whether buying electric vehicles helps the environment. A strategy designer from the car company developed this challenge statement:
"How might we make electric car buyers feel confident they are having a positive impact on theenvironmentby choosing our vehicles?" Which business goal is aligned with this challenge statement?
- A. Increase positive environmental impact brand awareness
- B. Increase overall electric vehicle sales by 20% annually
- C. Increase online engagement with the company marketing site
Answer: A
Explanation:
Explanation
The business goal that is aligned with this challenge statement is to increase positive environmental impact brand awareness. This goal reflects the desired outcome of making electric car buyers feel confident they are having a positive impact on the environment by choosing the company's vehicles.
References:https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-p
NEW QUESTION # 78
Cloud Kicks (CK) is interested in collecting data passively from customers while they are exercising in the company's latest tours plans to collect heart rate and activity levels and then overlay this data with self-reported weight, age, and health behavior information to provide fitness recommendations What should a strategy designer recommend before CK commits to this project?
- A. Global Trend Analysis
- B. Consequence Scanning Workshop
- C. User Acceptance Testing
Answer: B
Explanation:
Explanation
A strategy designer should recommend a Consequence Scanning workshop before CK commits to this project.
A Consequence Scanning workshop is a method to identify and mitigate potential negative consequences of a product or service, such as privacy, security, or social issues. It involves mapping out the intended and unintended outcomes of the product or service, assessing their likelihood and severity, and devising actions to prevent or reduce harm. User Acceptance Testing or Global Trend Analysis may provide some insights, but they do not address the ethical implications in a systematic and proactive way.
NEW QUESTION # 79
A strategy designer leads a new UX project and needs to align with stakeholders who have varying degrees of interest and influences the project. The designer wants to understand each stakeholder's potential negative and positive impacts on the project.
Which tactic should be used?
- A. Stakeholder Focus Group
- B. Stakeholder KPIs
- C. Stakeholder Analysis
Answer: C
Explanation:
Explanation
The best tactic to understand the potential impacts of stakeholders on a project is stakeholder analysis, which is a systematic way of identifying and assessing the interests, expectations, and influences of various stakeholders. A stakeholder focus group or stakeholder KPIs may not capture the full spectrum of stakeholder perspectives and impacts.
NEW QUESTION # 80
At a project kickoff, a stakeholder shared the hypothesis that the price point was the reason their product was failing in the market. But when the design team conducted qualitative research, they learned that customers wanted an entirely different type of product.
How should the design team present this information knowing they would challenge a stakeholder's hypothesis?
- A. In a walking deck with video clips from research sessions
- B. In a 'How Might We" statement to encourage new ideas
- C. In an insights workshop with plenty of time for group discussion
Answer: C
Explanation:
Explanation
The design team should present the information that challenges a stakeholder's hypothesis in an insights workshop with plenty of time for group discussion. This helps create a safe and collaborative space where the stakeholder can ask questions, share feedback, and understand the research findings and implications.
References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/present-
NEW QUESTION # 81
Cloud Kicks' sales representatives are complaining that some Lightning webs components developed as part of the partner onboarding process are slow to load and often unresponsive.
What would be the best recommendation to the team to identify the challenges and remediate the issue?
- A. Create a case with Salesforce support.
- B. Utilize the Lightning Usage App.
- C. Run the Salesforce Optimizer.
Answer: B
Explanation:
Explanation
The best recommendation to identify and remediate the issue of slow and unresponsive Lightning web components is to utilize the Lightning Usage App, which provides insights into how users interact with Lightning Experience and helps optimize performance and usability. Running the Salesforce Optimizer or creating a case with Salesforce support may not address the specific issue of Lightning web components.
NEW QUESTION # 82
Cloud Kicks (CX) has spent several months working to align the entire company around a vision based on inclusivity in the digital age. Because this project will span several years, the design team is concerned the vision will eventually be lost.
What should CK do to maintain the vision and create transformative change?
- A. Realize the vision must be driven by business goals.
- B. Continuously align business goals to the vision.
- C. Align the vision to current industry trends.
Answer: B
Explanation:
Explanation
CK should continuously align business goals to the vision to maintain the vision and create transformative change. Business goals are the specific and measurable objectives that support the vision. By aligning business goals to the vision, CK can ensure that every decision and action is consistent with the desired future state, and that the vision is not diluted or distorted over time. Aligning the vision to current industry trends may not be relevant or sustainable for CK's unique value proposition. Realizing that the vision must be driven by business goals may undermine the purpose and direction of the vision.
NEW QUESTION # 83
A start-up specializing in healthcare is beginning the research and development phases for an application intended for patients and doctors. The strategy designer wants to help both audiences evaluate and prioritize ideas, opportunities, and features toward a shared understanding of a new patient experience.
Which tool should be used to facilitate and share this vision"
- A. Storyboard
- B. Cross-functional survey
- C. Creative brief
Answer: A
Explanation:
Explanation
A storyboard is a tool that should be used to facilitate and share the vision of a new patient experience. A storyboard is a visual narrative that illustrates the user's journey with a product or service, using sketches, images, or text. It helps communicate the value proposition and key features of the solution, and how it addresses the user's needs and goals. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/create-a
NEW QUESTION # 84
As part of Cloud Kicks' new self-service strategy, researchers want to collect personally identifiable information to share in an aggregate format.
Which considerations should a strategy designer share*?
- A. Globally-accepted privacy act
- B. Applicable privacy acts
- C. Cookie consent requirements
Answer: B
Explanation:
Explanation
The strategy designer should share applicable privacy acts as a consideration when collecting personally identifiable information to share in an aggregate format. Privacy acts are laws or regulations that protect the privacy and security of personal data collected by organizations. They vary by country or region, and may have different requirements or restrictions for data collection, processing, storage, and sharing. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/consider
NEW QUESTION # 85
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