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NEW QUESTION 24
HOTSPOT
U+ Bank, a retail bank, has introduced a credit cards group with Gold card and Platinum card offers.
The bank wants to present these two offers based on the following criteria:
1. For both cards, customers must be above the age of 18
2. Offer both cards only if the customer does not explicitly opt-out of any direct marketing for credit cards
3. Platinum card is suitable for customers with the Credit Score > 500
As a decisioning consultant, how do you implement this requirement? In the Answer Area, select the correct engagement policy for each criterion.
Answer:
Explanation:
NEW QUESTION 25
When a customer is offered an action that they already accepted, this is because_________.
- A. the customer intent was captured incorrectly
- B. the strategy is not customized to exclude previously accepted offers
- C. the actions are filtered based on eligibility
- D. there are no suppression rules defined
Answer: B
NEW QUESTION 26
In a Decisioning Strategy, which decision component is required to enable access to the Customer properties like age, income, etc.?
- A. Proposition Data
- B. Set Property
- C. Data Import
- D. None, properties are available
Answer: D
NEW QUESTION 27
MyCo, a mobile company, uses Pega Customer Decision Hub to display offers to
customers on its website. The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.
The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
As a decisioning consultant, what must you do to present offers from the two groups?
- A. Enable an engagement policy for the second group.
- B. Create a decision strategy at the Issue-level.
- C. Set contact limits for both the groups.
- D. Map a real-time container to the Top-level or Issue-level.
Answer: B
NEW QUESTION 28
DRAG DROP
You are a decisioning consultant responsible for configuring offer prioritization for home loan offers based on the business requirements.
Select each prioritization factor on the left and drag it to the correct condition on the right.
Answer:
Explanation:
NEW QUESTION 29
What is the name of the property that is automatically recomputed for each decision component?
- A. Propensity
- B. Rank
- C. Order
- D. Priority
Answer: B
NEW QUESTION 30
U+ Bank wants to offer credit cards only to low-risk customers. The customers are divided into various risk segments from Good to Very Poor. The risk segmentation rules that the business provides use the Average Balance and the customer Credit Score.
As a decisioning consultant, you decide to use a decision table and a decision strategy to
accomplish this requirement in Pega Customer Decision Hub.
Which property allows you to use the risk segment computed by the decision table in the decision strategy?
- A. pxRiskSegment
- B. pxResu/t
- C. pxSegment
- D. pxOutcome
Answer: C
NEW QUESTION 31
The following decision strategy outputs the most profitable shoe a retailer can sell. The profit is the selling Price of the shoe, minus the Cost to acquire the shoe.
The details of the shoes are provided in the following table:
According to the decision strategy, what is the output of component in the blank space highlighted in red?
- A. Reebok, Puma, Adidas, Nike
- B. Reebok
- C. Nike, Adidas, Puma, Reebok
- D. Nike
Answer: B
NEW QUESTION 32
U+ Bank has launched a new credit card for all customers with a premium bank account. As a decisioning consultant, you need to create actions that involve the full customer life cycle: marketing, sales, and service.
Which two valid actions do you create? (Choose Two)
- A. Credit card number
- B. Credit card status
- C. 1% cash back credit card
- D. No annual fee credit card
Answer: C,D
NEW QUESTION 33
U+ Bank, a retail bank, wants to send promotional emails related to credit card offers to their qualified customers. The business intends to use the same action flow template with the desired flow pattern for all the credit card actions.
What do you configure to implement this requirement?
- A. File template
- B. Dynamic template
- C. Output template
- D. Email treatment
Answer: B
NEW QUESTION 34
U+ Bank has recently introduced a few mortgage offers that are presented to qualified customers on its website. The business now wants to prevent offer overexposure, as overexposure negatively impacts the customer experience.
Select the correct suppression rule for the requirement: If a customer is presented on the website with the same offer five times in the last 14 days, do not show the same offer to that customer for the next 10 days.
- A. Suppress an action for 10 days if there are five impressions for any channel in the last 14 days
- B. Suppress a group of actions for 10 days if there are five impressions for any channel in the last 10 days
- C. Suppress an action for 14 days if there are five rejects for web channel in the last 10 days
- D. Suppress an action for 10 days if there are five impressions for web channel in the last 14 days
Answer: D
NEW QUESTION 35
The following decision strategy outputs the most profitable shoe a retailer can sell. The profit is the selling Price of the shoe, minus the Cost to acquire the shoe.
The details of the shoes are provided in the following table:
What is the number of outputs that each component has?
- A. Set-Property=4, Results=1
- B. Set-Property=4, Results=4
- C. Set-Property=1, Results=1
- D. Set-Property=1, Results=4
Answer: A
NEW QUESTION 36
U+ Bank, a retail bank, wants to show home loan offers to customers who log in to their website. U+ Bank decides to use the Pega Customer Decision Hub.
What information does the U+ Bank website receive in response to the real-time container request by Customer Decision Hub?
- A. Only the image location
- B. Only relevant action details and its treatment details
- C. Only the image location and its placement type
- D. Only the action name and description
Answer: B
NEW QUESTION 37
U+ Bank uses Pega Customer Decision Hub to display an offer to its customers on the U+ Bank website.
The bank wants to ensure that Silver credit cards are not offered to customers under 27 years of age. They also want to ensure that Platinum cards are offered only to customers who had a positive balance in the last year.
What do you configure in the Next-Best-Action Designer to achieve this outcome?
- A. Customer segments
- B. Contact policy rules
- C. Engagement policies
- D. Arbitration rules
Answer: C
NEW QUESTION 38
DRAG DROP
U+ Bank has decided to use the Pega Customer Decision Hub to recommend more relevant banner ads to its customers when they visit the personal portal.
Select each placement type on the left and drag it to the correct requirement on the right.
Answer:
Explanation:
NEW QUESTION 39
Myco, a telecom company, has recently implemented Pega Customer Decision Hub. Now, the company wants to move away from traditional marketing and leverage the always-on outbound capabilities.
What artifact do you configure to translate the traditional segments used to identify the target audience?
- A. Contact policies
- B. Audience
- C. Engagement policies and Arbitration
- D. Segmentation
Answer: C
NEW QUESTION 40
MyCo, a telecom company, notices that when customers call to check on bill status, 80% of the time, they received the wrong offer promotion, leading to customer dissatisfaction. The company decides to boost customers' needs in the prioritization formula, to improve sales in the current quarter.
Which arbitration factor do you configure to implement the requirement?
- A. Propensity
- B. Action value
- C. Context weighting
- D. Business weighting
Answer: C
NEW QUESTION 41
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