Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. You are a Google AdWords professional explaining how your client should create a budget for their Google AdWords campaign. The client is confused how Google AdWords determines the lowest possible value for the highest position of the ad. You explain that Google AdWords uses a combination of the Quality Score and the CPC bid. The customer still isn't satisfied and wants a more in-depth explanation. Which of the following is the best description how Google AdWords determines ad ranks in search pages?

A) Google AdWords considers whoever bids the highest for a keyword and then that person moves to the top of the order.
B) Google AdWords will divide the Ad Rank of the ad showing beneath you by your Quality Score, then round off to the nearest cent.
C) Google AdWords will divide the Ad Rank of the average bid of all ads competing you're your keywords by your Quality Score, then round off to the nearest cent.
D) Google AdWords will divide the Ad Rank of the ad showing above you by your Quality Score, then round off to the nearest cent.

2. You have created four ads for your business. When you create multiple Google AdWords ads, how does Google determine which of the four ads to show, when a keyword triggers the ad?

A) The ads are shown in the order in which they were created.
B) The ads are shown based on performance.
C) The ads are shown in alphabetical order.
D) The ads are shown in rotation.

3. Ned has created a website that includes a pop-up window for new visitors when they visit his site.
The pop-up window offers 25 percent off a purchase for one day only. Will Google AdWords have a problem with Ned's site?

A) Yes, because the pop-up window offers a coupon that's good for one day only.
B) No, because the pop-up window offers a discount to Ned's website visitors.
C) Yes, because Google AdWords prohibits pop-up windows for visitors to websites.
D) No, as long as Ned's site isn't selling anything against Google's content policy.

4. Which of the following provides you an excellent way to reach your users even if they are
physically located in non-native areas?

A) Location targeting
B) Device targeting
C) Language targeting
D) Keywords targeting

5. Sam has created a Google AdWords advertisement for his consignment clothing store in San Francisco. Sam wants to make certain that his ad catches people's attention. Which of the following examples would be permissible for Google AdWords policies?

A) New 2U Clothes
B) G-o-o-d-c-l-o-t-h-e-s
C) Best Clothes!
D) Newly Used Clothes!

Solutions: