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Updated: Aug 13, 2026

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Google adwords-reporting Exam Overview:

Certification Vendor:Google
Exam Name:Google Ads Certification - Multiple Exams (Search, Display, Video, Measurement, etc.)
Exam Number:Google Ads Certification
Real Exam Qty:50-100
Passing Score:80%
Exam Duration:90-120
Related Certifications:Google Ads Search Certification
Google Ads Display Certification
Google Ads Video Certification
Google Ads Measurement Certification
Google Ads Search Ads 360 Certification
Certificate Validity Period:12 months
Available Languages:English, Multiple languages
Exam Price:Free
Exam Format:Multiple choice, True/False
Sample Questions:Google adwords-reporting Sample Questions
Exam Way:Online (via Google Skillshop)
Pre Condition:Google account required, no prerequisites
Official Syllabus URL:https://skillshop.withgoogle.com/

Google adwords-reporting Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Optimization15-20%- Bid Strategy Adjustments
- A/B Testing
- Performance Diagnosis
- Budget Optimization
Topic 2: Search Advertising20-30%- Performance Optimization
- Ad Creation
- Keyword Matching
- Bidding and Budgeting
Topic 3: Measurement and Reporting20-30%- Google Analytics Integration
- Campaign Performance Analysis
- Reporting Tools
- Data Interpretation
- Conversion Tracking
Topic 4: Video Advertising15-20%- Bidding and Targeting
- Video Ad Formats
- YouTube Strategy
Topic 5: Display Advertising15-25%- Bidding Strategies
- Display Network Strategy
- Audience Targeting
- Ad Formats

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Andrea is the webmaster for her company's website that sells scrapbooking products online. She wants to make sure that when she reviews data collected from Google Analytics, it doesn't include statistics from people originating within her own domain. She creates a filter that excludes traffic from her defined domain. How will Google determine whether the traffic visiting her website should be included or excluded?

A) Google will perform a reverse lookup on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.
B) Google won't be able to achieve this goal. The filter to exclude traffic from a specific site is for referral traffic, not for visitor traffic.
C) Google will examine the header file of the incoming traffic to determine if the visitor originates from the domain that should be excluded.
D) Google will perform NSLOOKUP on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.


2. Joan is about to enroll in the Google AdWords for her travel agency for her European business. She wants to target clients throughout Europe using English, Spanish, French, and Flemish ads. Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple languages?

A) Create four ads - one for each language.
B) Create four ad groups - one for each language.
C) Use English only, as it's the most common of the four languages she's targeting.
D) Create four campaigns - one for each language.


3. Consider a Web developer who wants to track events on his site but these events do not generate a pageview. The developer cannot readily use conversion tracking on an event, such as a Flash event. How can the developer track these events?

A) Unless the event can trigger a pageview command, the Flash events cannot be tracked.
B) The event can be tracked with the Google Analytics' _trackPageview function.
C) The event can be tracked with the Google AdWords conversion tracking added to the event as a script.
D) The event can be tracked by adding the Google AdWords conversion tracking code to the end of the event script.


4. You are a consultant who manages Google Analytics for several clients' websites. One of your clients has been reading about Google Analytics and would like to access their Google Analytics report directly. You currently have Google Analytics configured to review multiple websites through your account and you do not want your client to see the other account's reports. How can you configure Google Analytics so that the client can see only their report in Google Analytics?

A) You will need to create a separate Google Analytics account for your client and then link their account to the Google Analytics code.
B) You can create a new user with the access type "view reports only" for your client.
C) You can add a new user with the access type "view reports only" and then designate the website profile the new user can view.
D) You will need to create a new profile for the user to access their report only.


5. Karen would like to use Google Analytics to see which sites are referring traffic to her site and the amount of visits each site is sending to her web site. Which of the following choices is the correct path for Karen to use inside of Google Analytics?

A) Choose Traffic Sources, then Referring Sites
B) Choosing Traffic Sources, then Inbound Links
C) Choose Traffic Sources, then Traffic Inbound, then Referring Sites
D) Choose Reports, then Traffic Sources, then Referrers


Solutions:

Question # 1
Answer: A
Question # 2
Answer: D
Question # 3
Answer: B
Question # 4
Answer: C
Question # 5
Answer: A

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