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Updated: Sep 12, 2026
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Salesforce PDX-101 is a certification exam for digital marketers who want to validate their knowledge and skills in using Pardot Lightning App. PDX-101 exam assesses the ability of candidates to implement Pardot solutions that meet specific business requirements, optimize data models and reporting, and provide an excellent user experience. Essentials of Pardot Lightning App for Digital Marketers certification is an excellent way for digital marketers to demonstrate their competency in using Pardot to deliver successful marketing campaigns.
Salesforce PDX-101: Essentials of Pardot Lightning App for Digital Marketers Exam is a certification program designed for digital marketers who want to enhance their understanding of Pardot Lightning App. Pardot Lightning App is a comprehensive marketing automation tool that helps businesses generate leads, nurture them, and track their interactions with customers. PDX-101 exam is an excellent opportunity for digital marketers who want to gain in-depth knowledge of Pardot Lightning App and become certified experts in this field.
Salesforce PDX-101 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Essentials of Pardot Lightning App for Digital Marketers |
| Exam Number: | PDX-101 |
| Available Languages: | English |
| Real Exam Qty: | 60 |
| Certificate Validity Period: | 1 year |
| Exam Format: | Multiple Select, Multiple Choice |
| Related Certifications: | Salesforce Certified Marketing Cloud Account Engagement Consultant Salesforce Certified Marketing Cloud Account Engagement Specialist |
| Passing Score: | 65% |
| Exam Duration: | 105 minutes |
| Exam Price: | $200 USD (may vary by region) |
| Recommended Training: | Salesforce Trailhead - Marketing Cloud Account Engagement Learning Paths Pardot Fundamentals Training Modules |
| Exam Registration: | Kryterion Webassessor Exam Scheduling Salesforce Certification Registration |
| Sample Questions: | Salesforce PDX-101 Sample Questions |
| Exam Way: | Online proctored exam via Salesforce authorized testing provider (Kryterion Webassessor) |
| Pre Condition: | No strict prerequisites required; basic understanding of Salesforce and digital marketing concepts is recommended. |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials |
Salesforce PDX-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Marketing Automation | - Engagement Studio programs - Completion actions and segmentation logic - Automation rules |
| Topic 2: Administration and Integration | - Salesforce CRM integration basics - Data sync and governance - User roles and permissions |
| Topic 3: Reporting and Analytics | - Dashboard interpretation - ROI and engagement reporting - Campaign performance tracking |
| Topic 4: Email Marketing | - Email creation and templates - Email sending and engagement tracking - Deliverability basics |
| Topic 5: Lead Management | - Lead capture and forms - Segmentation and list management - Lead scoring and grading |
| Topic 6: Pardot Fundamentals | - Platform overview and architecture - Core concepts (prospects, lists, campaigns) - Account Engagement (Pardot) Lightning App navigation |
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