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Updated: Sep 12, 2026
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Salesforce JB-101 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Journey Builder 101 |
| Exam Number: | JB-101 |
| Certificate Validity Period: | 2 years |
| Related Certifications: | Marketing Cloud Administrator Salesforce Marketing Cloud Consultant |
| Exam Format: | Multiple-select, Multiple-choice |
| Exam Duration: | 90 minutes |
| Passing Score: | 65%-70% |
| Exam Price: | $200 USD |
| Available Languages: | English |
| Real Exam Qty: | 55-60 |
| Recommended Training: | Salesforce University Journey Builder Training Trailhead: Manage Campaigns with Journey Builder |
| Exam Registration: | Webassessor Exam Scheduling Salesforce Certification Registration |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | Basic knowledge of Salesforce Marketing Cloud; recommended completion of Email Essentials (EEB101) or equivalent experience |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/jb-101 |
Salesforce JB-101 Certification Exam is an excellent way for individuals to demonstrate their expertise in Journey Builder and enhance their career opportunities. With a combination of practical knowledge and theoretical understanding, individuals can become proficient in designing and automating successful customer journeys that drive business growth.
Salesforce JB-101 (Journey Builder 101) Certification Exam is a fundamental certification exam that focuses on validating the skills and knowledge required for designing and building customer journeys on the Salesforce platform. Journey Builder 101 certification exam is designed for individuals who want to pursue a career in marketing automation or digital marketing and want to demonstrate their proficiency in designing and managing customer journeys. JB-101 exam verifies the candidate's knowledge of the Salesforce Journey Builder tool and its capabilities, including how to create and manage journeys, personalize customer experiences, and analyze journey performance metrics.
Salesforce JB-101: Journey Builder 101 exam is an excellent way to demonstrate your knowledge of the Journey Builder tool within the Salesforce platform. It covers a wide range of topics and can be a valuable asset for your career. With the right preparation and resources, you can pass JB-101 exam and take your marketing and sales skills to the next level.
Salesforce JB-101 exam is an excellent opportunity for professionals to learn about and master one of the most powerful marketing automation tools available. With a range of resources available to help prepare for the exam, and a certification that can help advance their careers, professionals who take the exam are well-positioned to succeed in the fast-paced world of marketing and sales.
Reference: https://trailhead.salesforce.com/en/academy/classes/jb101-journey-builder-101/
Salesforce JB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Testing, Validation and Deployment | 12% | - Validation and Error Handling - Preview and Test Mode - Activation and Versioning |
| Monitoring and Optimization | 8% | - Troubleshooting Common Issues - Journey Analytics and Reporting |
| Journey Builder Fundamentals | 25% | - Overview of Journey Builder - Architecture and Data Model - Access Permissions and Security |
| Entry Sources and Audience | 25% | - Data Extensions and Contact Builder - Entry Events and Triggers - Segmentation and Filtering |
| Journey Activities and Logic | 30% | - Message Activities: Email, SMS, Push - Flow Control: Wait, Decision, Split - Update Contact and External API |
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