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Updated: Sep 13, 2026
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Preparing for the Facebook 322-101 exam can be challenging, but there are many resources available to help candidates succeed. Facebook offers study materials and practice exams on its website, and there are also third-party study guides and courses available. By investing time and effort into exam preparation, professionals can improve their chances of passing the exam and earning the Facebook Certified Planning Professional certification.
Facebook 322-101 Exam Overview:
| Certification Vendor: | Meta (Facebook Blueprint) |
|---|---|
| Exam Name: | Facebook Certified Planning Professional Exam |
| Exam Number: | 322-101 |
| Exam Format: | Multiple choice, Scenario-based |
| Real Exam Qty: | 60-75 |
| Exam Price: | USD $99-$150 (varies by region) |
| Certificate Validity Period: | 12-24 months |
| Exam Duration: | 90-105 |
| Passing Score: | 700 (scaled score) |
| Related Certifications: | Facebook Certified Buying Professional (321-101) Facebook Advertising Core Competencies (310-101) |
| Available Languages: | English |
| Exam Way: | Proctored online (remote or Pearson VUE) with webcam and secure browser |
| Pre Condition: | Passing Facebook Advertising Core Competencies (310-101) is required for this exam path; recommended minimum experience 6+ months in digital marketing/ads. |
| Official Syllabus URL: | https://www.facebook.com/business/learn/certification/exams/322-101-exam |
To prepare for the Facebook 322-101 certification exam, candidates should have a solid understanding of Facebook advertising best practices and be familiar with the Facebook Ads Manager platform. Additionally, candidates should have experience in creating and managing Facebook advertising campaigns, as well as analyzing and reporting on campaign performance. Facebook offers a range of study materials, including online courses, webinars, and study guides, to help candidates prepare for the exam. Upon passing the exam, individuals will receive a certification that is valid for one year, after which they will need to recertify to maintain their credentials.
Facebook Certified Planning Professional exam is an important step for anyone looking to establish their expertise in Facebook advertising. It is an opportunity to prove to potential employers that you have the knowledge and skills necessary to plan and execute successful Facebook ad campaigns. Overall, earning this certification can help you take your career in digital marketing to the next level.
Reference: https://www.facebook.com/business/learn/certification/exams/322-101#
Facebook Certified Planning Professional exam is a valuable certification for professionals in the digital marketing industry. It provides the knowledge and skills required to help businesses achieve their marketing goals through Facebook. Facebook Certified Planning Professional Exam certification is recognized globally and can enhance one's career prospects. Passing the exam requires thorough preparation and knowledge of Facebook's advertising policies, best practices, and strategic planning.
Facebook 322-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Advertising Goals and Planning | - Selecting appropriate campaign objectives - Defining advertising goals in business context |
| Topic 2: Campaign Planning Best Practices | - Achieving scale with reach and frequency - Media planning and strategy alignment |
| Topic 3: Audience and Targeting Strategies | - Using audience insights and tools - Identifying and selecting target audiences |
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