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Updated: Sep 10, 2026
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Facebook 100-101 (Meta Certified Digital Marketing Associate) Certification Exam is a globally recognized certification for individuals seeking to validate their skills and knowledge in digital marketing on Facebook and Instagram. Meta Certified Digital Marketing Associate certification exam is designed to test the fundamental aspects of digital marketing, including creating and managing Facebook and Instagram ads, targeting the right audience, measuring and analyzing ad performance, and understanding key marketing principles.
Facebook 100-101 Exam Overview:
| Certification Vendor: | Meta (formerly Facebook) |
|---|---|
| Exam Name: | Meta Certified Digital Marketing Associate Exam |
| Exam Number: | 100-101 |
| Certificate Validity Period: | 24 months |
| Exam Format: | Multiple Choice, Multiple Select |
| Available Languages: | German, Portuguese, Italian, English, French, Spanish |
| Related Certifications: | Meta Certified Creative Strategy Professional Meta Certified Media Measurement Specialist |
| Real Exam Qty: | 46–50 |
| Passing Score: | 700 out of 1000 |
| Exam Price: | $49 USD |
| Exam Duration: | 90 minutes |
| Recommended Training: | Meta Blueprint Free Learning Path |
| Exam Registration: | Meta Blueprint Official Registration Certiport Scheduling |
| Sample Questions: | Facebook 100-101 Sample Questions |
| Exam Way: | Online proctored or in-person at authorized Certiport/Pearson VUE test centers |
| Pre Condition: | No mandatory prerequisites; recommended for entry-level marketers, students, and business owners |
| Official Syllabus URL: | https://www.facebookblueprint.com/business/learn/certification/exams/100-101-exam |
Facebook 100-101 (Meta Certified Digital Marketing Associate) Certification Exam is a professional accreditation offered by Facebook to individuals who demonstrate expertise in digital marketing. Meta Certified Digital Marketing Associate certification exam covers a range of topics related to digital marketing, including social media advertising, audience targeting, performance analysis, and ad creation. Meta Certified Digital Marketing Associate certification is designed for individuals who want to improve their skills in digital marketing and showcase their proficiency in advertising on Facebook and Instagram platforms.
Facebook 100-101: Meta Certified Digital Marketing Associate exam is an online exam that can be taken from the comfort of an individual's home or office. 100-101 exam consists of multiple-choice questions and is timed, with a total time limit of 90 minutes. 100-101 exam is open to anyone who is interested in digital marketing, regardless of their level of expertise or experience. However, it is recommended that individuals have at least six months of experience in digital marketing before taking the exam.
The Meta Certified Digital Marketing Associate certification program covers a wide range of topics, including the fundamentals of digital marketing, social media marketing, email marketing, mobile marketing, and web analytics. 100-101 exam is conducted online and consists of multiple-choice questions that test the candidate's knowledge and understanding of the subject matter.
Reference: https://www.facebook.com/business/learn/certification/exams/100-101-exam#
Facebook 100-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reporting and Measurement | 15% | - Key performance metrics - Interpret results and optimize - Basic attribution concepts |
| Value of Meta Technologies | 15% | - Business benefits of Meta marketing solutions - Overview of Meta platforms |
| Establish Business Presence | 20% | - Create and manage Meta Business Account - Configure Ad Account and Meta Pixel - Set up Facebook Page, Instagram Business Account |
| Advertising Fundamentals | 25% | - Ad formats and creative best practices - Targeting and audience types - Budgeting, scheduling and bidding - Campaign structure and objectives |
| Create and Manage Ads | 25% | - Placement and delivery options - Build campaigns in Ads Manager - Privacy policies and ad guidelines |
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