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NEW QUESTION # 30
A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard.
What should be done to ensure the report a sent to the director each day?
- A. Schedule report and email file to the director.
- B. A Schedule report and email the link to download.
- C. Schedule report to export as a web page.
Answer: A
NEW QUESTION # 31
Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database What should they implement?
- A. Event Data from the Entry Event in Journey Builder
- B. All Subscribers, since these are synchronized in real time
- C. Import from Salesforce Report in Automation Studio
- D. Synchronized Data Extensions with a filter
Answer: D
NEW QUESTION # 32
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?
- A. Use a web-safe font for text that closely matches the brand's custom font.
- B. Build an email as one image, with all text saved in the brand font.
- C. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
- D. Build an email using multiple images, with all text saved in the brand font.
Answer: A
NEW QUESTION # 33
Northern Trail Outfitters (NTO) has a promotionalemail intended to be sent to only its high-value customers. NTO wants to implement additional-guardrails to prevent sending the email to more subscribers than intended.
Which Activity should be configured in Automation Studio to help?
- A. Wait
- B. Send Email
- C. Verification
Answer: C
NEW QUESTION # 34
A customer wants to capture and categorize email Not Sent events and begin identifying trends. They want to keep the data in Marketing Cloud and run queries against the dataset. The customer created a data extension to receive the information.
Which order of Automation Studio activities should be recommended?
- A. Data Extract with the Data Extension Extract type > File Transfer to Safehouse > File Transfer unzip > SQL Query
- B. Data Extract with the Tracking Extract type > File Transfer from Safehouse > File Transfer unzip > Import File
- C. SQL Query > Data Extract with the Data Extension Extract type > File Transfer to Safehouse > Import File
- D. Data Factory Utility > File Transfer from Safehouse > Import File > Data Extract with Tracking Extract type
Answer: B
Explanation:
To capture and categorize email Not Sent events and insert them into a data extension using Automation Studio, Northern Trail Outfitters should use the following order of activities:
Data Extract with the Tracking Extract type. This activity will extract tracking data, such as Not Sent events, from Marketing Cloud and place a zipped file in the Safehouse.
File Transfer from Safehouse. This activity will move the zipped file from the Safehouse to an Enhanced FTP location.
File Transfer unzip. This activity will unzip the file and place it in an Enhanced FTP location.
Import File. This activity will import the file into a data extension.
Data Extension Extract is not a valid extract type for tracking data. SQL Query is not an activity that can insert data into a data extension from a file. Data Factory Utility is not a valid activity in Automation Studio. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_data_extract_activity.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_as_file_transfer_activity.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_as_import_file_activity.htm&type=5
NEW QUESTION # 35
Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.
Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose 3 answers)
- A. Number of Sales Cloud sandboxes
- B. If testing/development business unit($) is required
- C. Number of Marketing Cloud users.
- D. If data/content needs to be segregated between brands/geographies
- E. Number of brands/geographies which NTO operates
Answer: C,D,E
Explanation:
The number of business units that NTO needs to purchase depends on several factors, such as the number of brands or geographies they operate, the need for data or content segregation between them, and the number of Marketing Cloud users they have or plan to have. These factors affect the complexity, scalability, and cost of their account hierarchy and governance. The number of Sales Cloud sandboxes or testing/development business units are not directly related to the number of business units they need to purchase, but rather to their testing and deployment strategy. Reference: https://help.salesforce.com/articleView?id=sf.mc_overview_business_units.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_co_best_practices_for_creating_a_business_unit_structure.htm&type=5
NEW QUESTION # 36
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly bais? (Choose 2 answers)
- A. File Drop Starting Source
- B. Scheduled Starting Source
- C. %%BASEFILENAME_FROM_FILEDROP%%
- D. %%BASEFILENAME_FROM_TRIGGER%%
Answer: A,C
NEW QUESTION # 37
Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?
- A. Use a Query Activity in Automation Studio to create a segment before entering the journey.
- B. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.
- C. Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.
- D. Use a Data Extension Entry Source with an applied filter based on recent member activity.
Answer: A
Explanation:
To send emails to loyalty members based on recent activity, a contact data entry source can be used to segment the data based on attributes and filters configured in Contact Builder. This allows for more flexibility and scalability than using a data extension entry source with an applied filter. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_entry_sources.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_co_attribute_groups.htm&type=5
NEW QUESTION # 38
A marketer wants to increase theengagement rate of an email by sending it at best possible time for each subscriber.
Which Journey Builder tool should they use to accomplish this?
- A. Wait Until Activity
- B. Engagement Split
- C. Einstein STO Activity
Answer: C
NEW QUESTION # 39
A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?
- A. Frequency Split
- B. Path Optimizer
- C. Scoring Split
Answer: A
NEW QUESTION # 40
Northern Trail Outfitter wants to integrate Marketing Cloud with it existing point-of-sale system in order to email purchase receipts to it customers. The point-of-sale data will need to be transformed to be received by the Marketing Cloud triggered send API.
What extension product should be used to accomplish this integration?
- A. Data Connector
- B. Data Studio
- C. MuleSoft Anypoint Platform
- D. Datorama
Answer: C
Explanation:
To integrate Marketing Cloud with their existing point-of-sale system in order to email purchase receipts to their customers, Northern Trail Outfitters should use MuleSoft Anypoint Platform. MuleSoft Anypoint Platform is a tool that allows marketers to connect and integrate different systems and applications using APIs and connectors. MuleSoft Anypoint Platform can help transform and map data between different formats and protocols, such as JSON and SOAP.
NEW QUESTION # 41
What is a function of the Content Detective tool?
- A. It helps guarantee placement of emails into the inbox
- B. It helps display content in a content box
- C. It helps track customer traffic generated by content areas within a email
- D. It helps identify spam triggers in email content and subject lines
Answer: D
NEW QUESTION # 42
Northern Trail Outfitters' analytics team has requested data to power a dashboard that can monitor the performance of emails across the company.
Which Marketing Cloud function should be used to get this data automatically on a daily basis?
- A. Report Snapshots
- B. Google Analytics Integration
- C. Tracking Extracts
Answer: C
NEW QUESTION # 43
A marketer wants to store all the attributes for a triggered send within a data extension.
Which configuration is required when creating the data extension for this triggered send information?
- A. Include Subscriber key and Email address field as primary key.
- B. Select the Use for triggered send' checkbox.
- C. Create from template and choose triggered Send Data Extension template.
Answer: C
NEW QUESTION # 44
Northern Trail Outfitters (NTO) is saving each Email Address in its SendLog which is quickly increasing in size. NTO's marketers want to pull data from the SendLog for troubleshooting based on email address when a subscriber either does not receive an email or receives the wrong email.
Which design should the consultant recommend to perform their analysis?
- A. Set up and pull data from Tracking Extracts in Automation Studio.
- B. Set up and pull data from a SendLog Archive Data Extension.
- C. Filter data using a Filter Activity on SendLog Data Extension.
- D. Set up and pull data from _Sent and .Subscriber Data Views.
Answer: C
Explanation:
To pull data from the SendLog for troubleshooting based on email address without coding experience, Northern Trail Outfitters should filter data using a Filter Activity on SendLog Data Extension. A Filter Activity is an activity that allows marketers to create filtered data extensions based on criteria and conditions without coding. A SendLog Data Extension is a custom data extension that captures send-time values for each subscriber in an email send. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_filter_activity.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_create_a_sendlog_data_extension.htm&type=5
NEW QUESTION # 45
The customer has these requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from the Marketing Cloud.
* Output files must meet the specific requirements for the data warehouse.
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?
- A. Extract activity of data view tables > Query activity to create the required file > Transfer activity
- B. Extract activity of Tracking Extracts that combines data into required file > Transfer activity
- C. Report activity that generates Recent Send Summary report > Report delivered directly to FTP
- D. Query activity to pull data view information > Extract activity of data extension > Transfer activity
Answer: D
NEW QUESTION # 46
Nerthern Trail Qutfitters' account is configured with Multi-Org to leverage two Salestorce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes could be made to avoid any disruption of functionality?
- A. Configure Multi-Org settings to account for bo production instances in Setup.
- B. Updste query activities thet reference the new synchronized data extensions.
- C. Manually remove existing user mappings, attribute mappings, and tracking subscriptions.
- D. Rename and delete sandbox synchronized data extensions before connecting.
Answer: A
Explanation:
When dealing with a Multi-Org configuration, it's essential to correctly configure the settings in Setup to account for the multiple Salesforce CRM instances that Marketing Cloud will integrate with. In this scenario, configuring the Multi-Org settings to recognize both the existing and the new production instances is crucial to ensure seamless functionality. This setup allows Marketing Cloud to interact correctly with both CRM instances, minimizing any potential disruptions in data synchronization and marketing operations. Reference: Salesforce Multi-Org Configuration documentation
NEW QUESTION # 47
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