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Last Updated: Aug 28, 2026
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SAP C-C4H260-01 certification exam is an excellent way for technology associates to demonstrate their expertise in implementing SAP Marketing Cloud solutions. It is a challenging exam that requires candidates to have a deep understanding of SAP Marketing Cloud's architecture, configuration, and customization. Passing C_C4H260_01 exam shows that candidates have the skills and knowledge necessary to implement SAP Marketing Cloud solutions successfully.
SAP C_C4H260_01 exam consists of 80 multiple-choice questions that must be answered within 180 minutes. The questions are based on the topics covered in the exam syllabus, including marketing data and segmentation, lead and opportunity management, marketing planning and budgeting, email campaigns, and customer journey management. C_C4H260_01 exam is available in English, and the passing score is 64%.
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| Section | Weight | Objectives |
|---|---|---|
| Business Administration | 8% - 12% | - Application settings - System setup and configuration - User and role management |
| Segmentation | 8% - 12% | - Target group management - Attribute and filter usage - Segmentation building |
| Dynamic Customer Profiling | >12% | - Score Builder usage - Data anonymization options - Best record concept - Contact/lead/opportunity data model |
| Commerce Marketing | <8% | - Offer/product recommendations - Commerce integration scenarios |
| Marketing Analytics | <8% | - Analytics Stories creation - Key performance indicators - Report Gallery usage |
| Integration and Data Upload | >12% | - Integration with SAP Sales/Commerce Cloud - Data replication and monitoring - Integration error handling - Data upload and transformation |
| Campaign and Journey Orchestration | >12% | - Campaign categories and actions - Journey design and execution - Permission checks and workflow configuration - Marketing calendar concept |
| Lead- and Account-Based Marketing | <8% | - Contact-to-lead conversion process - Lead lifecycle management - Account-based marketing setup |
| Extensibility | >12% | - Extensibility tools and options - Custom business objects - CDS views and custom analytics - Data model enhancement |
| Marketing Planning and Performance | <8% | - Planning structures - Budget and performance tracking |
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