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By earning the SAP C-HYMC-1802 Certification, individuals can demonstrate their expertise in implementing and deploying SAP Marketing Cloud 1802 solutions. SAP Certified Technology Associate - SAP Marketing Cloud 1802 Implementation certification is often considered a prerequisite for higher-level certifications in SAP Marketing Cloud and can help individuals advance their careers in this field. Additionally, organizations that use SAP Marketing Cloud often prefer to hire professionals with SAP certifications, making the SAP C-HYMC-1802 Certification a valuable asset for technology professionals looking to enhance their job prospects.

Reference: https://training.sap.com/certification/c_hymc_1802-sap-certified-technology-associate---sap-marketing-cloud-1802-implementation-g/

SAP C-HYMC-1802 Exam is conducted by SAP SE, one of the world's largest providers of enterprise software solutions. C-HYMC-1802 exam consists of 80 multiple-choice questions and must be completed within 180 minutes. Candidates must achieve a passing score of 65% to earn the certification.

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SAP C-HYMC-1802 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Extensibility8% - 12%- Extension Framework
  • 1. Custom Business Objects
  • 2. UI Adaptation
  • 3. Custom Fields
Topic 2: Administration Tasks8% - 12%- System Administration
  • 1. User and Role Management
  • 2. Configuration Activities
  • 3. Communication Arrangements
Topic 3: Lead and Account Based Marketing<8%- B2B Marketing
  • 1. Lead Management
  • 2. Account-Based Marketing
Topic 4: Onboarding and Getting Started8% - 12%- Initial Setup
  • 1. Project Enablement
  • 2. Tenant Preparation
  • 3. Best Practices
Topic 5: Analytics and Reporting<8%- Reporting Capabilities
  • 1. Standard Reports
  • 2. Custom Analytics
Topic 6: Integration and Data Upload8% - 12%- Data Integration
  • 1. SAP Hybris Integration
  • 2. API-Based Integration
  • 3. Data Import
Topic 7: Marketing Planning and Performance<8%- Planning Functions
  • 1. Budget Planning
  • 2. Performance Measurement
Topic 8: Segments, Campaigns and Journeys>12%- Audience Segmentation
  • 1. Target Groups
  • 2. Campaign Execution
  • 3. Customer Journeys
Topic 9: Commerce Marketing<8%- Commerce Integration
  • 1. Commerce Data Usage
  • 2. Product Recommendations
Topic 10: Dynamic Customer Profiling>12%- Customer Profiles
  • 1. Interaction Data
  • 2. Customer Factsheets
  • 3. Contact and Account Data

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