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Last Updated: Jul 24, 2026
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Salesforce Marketing-Cloud-Developer certification exam is a rigorous and challenging test that includes questions on a wide range of topics, including email marketing, mobile marketing, social media marketing, and web analytics. Candidates are required to demonstrate their proficiency in using Marketing Cloud tools such as Journey Builder, Email Studio, and Advertising Studio, as well as their ability to develop and implement complex marketing automation workflows.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Programmatic Languages | 35% | - Programmatic subscriber exclusion and dynamic content - Implement development best practices - Server-Side JavaScript (SSJS) usage and best practices - AMPscript syntax, functions, and processing |
| Topic 2: Data Modeling | 14% | - Differentiate data extension types and uses - Explain Contact Delete process and impact - Understand contact record relationships across channels - Configure account Contact model |
| Topic 3: Data Management | 22% | - SQL queries and best practices for data extensions - Data extraction methods and send logs - Data impact from operations like Contact Delete - Import activities and file formats |
| Topic 4: Security | 7% | - Data security options and controls - Security best practices in Marketing Cloud |
| Topic 5: API | 22% | - OAuth authentication and access token usage - Response handling and error management - API objects, methods, and routes (REST & SOAP) |
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