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Last Updated: Sep 25, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting & Optimization | 15% | - Audience profile and discovery reports - Site Hits and Inventory reports - Performance analysis and optimization |
| Topic 2: Identity Mapping & Resolution | 20% | - Offline match integration - Oracle ID Graph concepts - ID swapping and mapping strategies |
| Topic 3: Tag Implementation & Data Ingestion | 25% | - First-party data ingestion methods - Server-to-server integration - Mobile SDK integration - BlueKai Core Tag deployment |
| Topic 4: Data Strategy and Scoping | 20% | - Define DMP use cases - Data scoping and collection policies - Compliance and privacy requirements |
| Topic 5: Audience Creation & Management | 20% | - Audience activation and delivery - Build and configure audience segments - Classification and taxonomy setup |
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