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Last Updated: Aug 08, 2026
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Reference: https://education.oracle.com/oracle-eloqua-marketing-2021-implementation-essentials/pexam_1Z0-340-21
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| Section | Objectives |
|---|---|
| Data Model | - Adding, capturing, and enhancing data - Describe data objects and relationships |
| Email Configuration and Preference Management | - Email group configuration - Subscription and preference management options |
| Eloqua Fundamentals | - Generate key reports - Create segments and emails |
| Database Management | - Custom objects and data services - Configure contact and account fields |
| Tracking | - How Eloqua tracks visitor data - Tracking script integration |
| Security Settings | - Asset permissions and contact-level security - User creation and security groups |
| Branding and Deliverability | - IP warming methodology - Deliverability offerings in Eloqua |
| Implementation Overview | - Client documentation and roles - Major milestones and key deliverables |
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