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Salesforce PDT-101 exam is geared towards digital marketers who want to understand the key features of Pardot and how to leverage them efficiently. Candidates are required to demonstrate their ability to use this software to create, monitor, and analyze marketing campaigns, and to recommend ways to improve the overall effectiveness of the campaigns. PDT-101 exam also tests candidates' ability to understand data analytics, lead nurturing, email marketing, lead scoring, and automation rules.

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Salesforce PDT-101 Exam Reference

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Salesforce PDT-101 exam is a 60-question multiple-choice exam with a time limit of 90 minutes. PDT-101 exam covers a range of topics, including lead management, email marketing, lead scoring, and analytics. PDT-101 exam is designed to test your knowledge of Pardot and how to use its various features to achieve marketing objectives. Passing the exam requires a score of at least 67%, and the certification is valid for two years.

Salesforce PDT-101 exam consists of 60 multiple-choice questions that must be completed in 90 minutes. PDT-101 exam covers various topics such as setting up and configuring Pardot, creating and managing marketing assets, lead management, email marketing, and reporting. PDT-101 exam is designed to test the candidate's knowledge of the Pardot platform and their ability to apply best practices in marketing automation. Upon passing the exam, candidates will receive the Salesforce Certified Pardot Specialist credential, which demonstrates their expertise in using Pardot to drive marketing success.

Reference: https://www.salesforce.com/content/dam/web/en_us/www/documents/classes/ds-pdt101.pdf

Salesforce PDT-101 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Pardot Forms and Landing Pages7%- Interpret reporting metrics
- Understand form and landing page capabilities
Topic 2: Visitors and Prospects8%- Describe how Pardot tracks visitor and prospect data
- Explain how visitors become prospects
Topic 3: Administration13%- Manage connectors and account domains
- Configure Pardot overview and settings
Topic 4: Engagement Studio7%- Update engagement assets
- Define Engagement Program components
Topic 5: Pardot Campaigns7%- Use and report on Pardot campaigns
Topic 6: List Management7%- Create and manage different types of lists
- Apply list criteria to scenarios
Topic 7: Salesforce Integration13%- Describe field syncing and object relationships
- Explain the Salesforce–Pardot integration
Topic 8: Security and Access3%- Distinguish Pardot user roles and permissions
- Provision and maintain Pardot user access
Topic 9: Scoring and Grading7%- Interpret grading in lead qualification
- Describe scoring mechanisms
Topic 10: Lead Management and Automation15%- Apply segmentation and automation rules
- Evaluate automation tools like dynamic lists
Topic 11: Social Marketing7%- Use social connectors
- Analyze social engagement metrics

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