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Last Updated: Sep 03, 2026
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In addition to demonstrating your expertise in email marketing, passing the EEB-101 exam can also lead to career advancement opportunities. As an email marketing specialist, you'll be in high demand as more companies shift their marketing efforts to digital channels. By becoming certified in Salesforce Marketing Cloud, you'll be well positioned to take advantage of these opportunities and advance your career in the field of digital marketing.
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By passing the Salesforce EEB-101 exam, you will become a certified Salesforce Marketing Cloud Email Marketer. Essentials for Marketing Cloud Email Marketers certification demonstrates your expertise in using Marketing Cloud to create and execute successful email marketing campaigns. With this certification, you can showcase your skills to potential employers and clients, and increase your chances of landing new projects or job opportunities. Additionally, the certification is valid for two years, after which you can renew it by taking a recertification exam.
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Salesforce EEB-101 certification demonstrates a candidate's expertise in Email marketing using Marketing Cloud. Essentials for Marketing Cloud Email Marketers certification is valid for two years, after which the candidate needs to renew it by taking a maintenance exam. Essentials for Marketing Cloud Email Marketers certification adds value to the candidate's resume and increases the chances of getting hired by reputed organizations that use the Marketing Cloud.
The Essentials for Marketing Cloud Email Marketers certification exam is offered online and can be taken from anywhere with an internet connection. EEB-101 exam is timed, and candidates have 90 minutes to complete it. EEB-101 exam fee is $200, and candidates can retake it up to three times if they fail to pass on their first attempt. However, candidates must wait at least 24 hours after their first attempt before retaking the exam.
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Subscriber & Data Management | 25% | - Segmentation and audience creation - Subscriber status and preferences - Import/export and data quality - Data extensions and list management |
| Topic 2: Tracking & Reporting | 10% | - Key metrics (open, click, bounce, conversion) - Standard reports and dashboards - Interpreting results and optimization |
| Topic 3: Email Marketing Concepts & Best Practices | 20% | - Compliance and regulations (CAN-SPAM, GDPR, CASL) - Deliverability and sender reputation - Email design and accessibility best practices - Email marketing fundamentals |
| Topic 4: Email Creation & Testing | 25% | - Email Studio tools and editors - Dynamic content and personalization - Preview, test send, and validation - Sender authentication (SPF, DKIM, DMARC) |
| Topic 5: Sending & Automation | 20% | - Guided sends and user-initiated sends - Journey Builder fundamentals - Triggered emails and transactional sends - Automation Studio basics |
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