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Updated: Sep 11, 2026
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SAP P_CRMMKT_70 Exam Overview:
| Certification Vendor: | SAP |
|---|---|
| Exam Name: | SAP Certified Application Professional - Marketing with SAP CRM 7.0 |
| Exam Number: | P_CRMMKT_70 |
| Exam Duration: | 180 minutes |
| Passing Score: | Approximately 63% - 70% (SAP scoring varies by exam version) |
| Real Exam Qty: | 80 - 100 (approx.) |
| Available Languages: | English |
| Exam Format: | Multiple Choice, Scenario-based Questions |
| Certificate Validity Period: | Does not expire (legacy SAP certification) |
| Related Certifications: | SAP Certified Application Associate - CRM 7.0 |
| Exam Price: | USD 500 - 600 (varies by region) |
| Recommended Training: | SAP CRM 7.0 Training Courses SAP Learning Hub |
| Exam Registration: | SAP Certification Hub |
| Exam Way: | Online proctored or test center (SAP authorized exam providers) |
| Pre Condition: | Recommended: SAP Certified Application Associate - CRM 7.0 or equivalent SAP CRM knowledge and project experience |
| Official Syllabus URL: | https://training.sap.com/certification/ |
SAP P_CRMMKT_70 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Marketing Planning and Segmentation | - Market segmentation concepts - Target group definition and management |
| Topic 2: Campaign Management | - Campaign automation and workflows - Campaign creation and execution |
| Topic 3: SAP CRM Fundamentals | - CRM business processes overview - SAP CRM architecture overview |
| Topic 4: Reporting and Analytics | - Marketing analytics and reporting tools - Performance measurement |
| Topic 5: Interaction Center and Customer Touchpoints | - Customer interaction handling - Interaction Center processes |
| Topic 6: Lead Management | - Lead generation and qualification - Lead-to-opportunity process |
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