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Updated: Jul 18, 2026
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Pegasystems PEGAPCMC80V1_2019 Exam Overview:
| Certification Vendor: | Pegasystems |
| Exam Name: | Pega Certified Marketing Consultant (PCMC) 80V1 2019 Exam |
| Exam Number: | PEGAPCMC80V1_2019 |
| Certificate Validity Period: | 2 years |
| Related Certifications: | Pega Certified Decisioning Consultant (PCDC) Pega Certified Business Architect (PCBA) |
| Real Exam Qty: | 60 |
| Exam Format: | Multiple Choice, Scenario-Based, Drag and Drop |
| Available Languages: | English |
| Exam Duration: | 90 minutes |
| Passing Score: | 70% |
| Exam Price: | USD $175 |
| Recommended Training: | Pega Marketing Consultant 8 Course Pega Marketing Consultant 8 Practice Exam |
| Exam Registration: | Pega Academy Certification Page Pearson VUE Registration |
| Exam Way: | Online proctored or on-site at authorized Pearson VUE test centers |
| Pre Condition: | No formal prerequisites; recommended 6+ months hands-on experience with Pega Marketing |
| Official Syllabus URL: | https://academy.pega.com/certification/pcmc |
The Pega Certified Marketing Consultant (PCMC) 80V1 2019 Certification Exam is designed to certify individuals in mastering the skills and knowledge required to work as a marketing consultant with Pegasystems. Those who pass the PCMC 80V1 exam will be recognized as experts in the areas of marketing automation, campaign management, customer engagement, and analytics.
Pegasystems PEGAPCMC80V1_2019 certification is a globally recognized certification that demonstrates a professional's expertise in Pega marketing automation. Pega Certified Marketing Consultant (PCMC) 80V1 2019 certification is highly valued by employers, and it can help professionals advance their careers in the field of marketing automation. Pega Certified Marketing Consultant (PCMC) 80V1 2019 certification is also a great way for professionals to stay up-to-date with the latest trends and technologies in the field of marketing automation.
The PCMC 80V1 2019 certification exam plays an instrumental role in preparing marketing professionals to tackle the emerging challenges of the industry. PEGAPCMC80V1_2019 exam covers a range of topics, including marketing strategy, marketing operations, customer engagement, marketing technology, customer journey, and more. Professionals who successfully pass PEGAPCMC80V1_2019 exam are recognized as elite marketing consultants, and this certification enhances their career opportunities.
Pegasystems PEGAPCMC80V1_2019 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Campaign Management | 23% | - Designing and configuring outbound campaigns - Managing campaign lifecycle and scheduling - Defining campaign goals and success metrics |
| Decision Strategies | 17% | - Designing multi-channel decision strategies - Configuring Next-Best-Action Designer - Leveraging historical interaction data |
| Analytics & Predictive Modeling | 20% | - Interpreting campaign performance reports - Adaptive learning and outbound optimization - Predicting customer behavior and propensity |
| Offer & Proposition Management | 12% | - Associating offers with campaigns and channels - Designing offers for customer engagement - Defining and managing propositions |
| Customer Selection & Segmentation | 20% | - Using control groups for effectiveness measurement - Identifying target audience using segmentation criteria - Applying contact policies and eligibility rules |
| Pega Marketing Architecture & Tools | 8% | - Navigating Marketing Application Studio - Integration with Pega Platform - Understanding Pega Marketing core components |
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