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IBM P8010-804 Exam Overview:

Certification Vendor:IBM
Exam Name:IBM Campaign - Cross Channel Marketing Technical Mastery v1
Exam Number:P8010-804
Related Certifications:IBM Marketing Platform Certification
IBM Campaign Certification
Exam Format:Scenario-based Questions, Multiple Choice
Available Languages:English
Exam Way:Online proctored or authorized testing center depending on region and IBM certification delivery format
Pre Condition:Recommended experience with IBM Marketing Platform and IBM Campaign fundamentals

IBM P8010-804 Exam Syllabus Topics:

SectionObjectives
IBM Campaign Architecture and Components- Data sources and data modeling
  • 1. Data import and synchronization processes
    • 2. Customer data schema and segmentation tables
      - Campaign system architecture
      • 1. Integration with IBM Marketing Platform
        • 2. Core components and workflow design
          Audience Segmentation and Targeting- Segmentation strategies
          • 1. Rule-based segmentation
            • 2. Dynamic audience selection
              - List management
              • 1. Audience refinement techniques
                • 2. Contact lists and suppressions
                  Cross-Channel Marketing Execution- Channel orchestration
                  • 1. Customer journey mapping across channels
                    • 2. Email, SMS, and digital channel integration
                      - Campaign design and execution
                      • 1. Flowchart creation and campaign logic
                        • 2. Batch and real-time campaign execution
                          Administration and Security- System maintenance
                          • 1. Troubleshooting campaign execution issues
                            • 2. Platform monitoring
                              - User roles and permissions
                              • 1. Access control configuration
                                • 2. Security best practices
                                  Campaign Analytics and Optimization- Performance tracking
                                  • 1. Conversion and KPI measurement
                                    • 2. Campaign response tracking
                                      - Optimization techniques
                                      • 1. A/B testing in campaigns
                                        • 2. Reporting and insights generation

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