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Updated: Jul 22, 2026

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Marketo MCE Exam Overview:

Certification Vendor:Marketo (Adobe)
Exam Name:Marketo Certified Expert
Exam Number:MCE
Exam Duration:90-150
Exam Price:USD $225
Related Certifications:Marketo Certified Associate
Adobe Certified Expert - Marketo Engage Business Practitioner
Exam Format:Multiple Choice, Multiple Select
Certificate Validity Period:2 years
Available Languages:English
Passing Score:67%-70%
Real Exam Qty:50-75
Sample Questions:Marketo MCE Sample Questions
Exam Way:Proctored exam delivered online or at authorized testing centers via Kryterion/Webassessor.
Pre Condition:No formal prerequisite. Recommended: 1+ year of Marketo administration/marketing automation experience and approximately 800-1000 hours of hands-on Marketo usage.
Official Syllabus URL:https://experienceleague.adobe.com/

Marketo MCE certification program is an excellent opportunity for marketing professionals to demonstrate their expertise in using Marketo's marketing automation platform. Marketo Certified Expert Exam certification program is designed to help marketing professionals advance their careers and increase their earning potential. Marketo Certified Expert Exam certification is highly valued by employers and is a testament to the knowledge and skills of marketing professionals in using Marketo's platform. The Marketo MCE certification program is a comprehensive exam that covers a wide range of topics and is open to marketing professionals worldwide.

To become a Marketo Certified Expert, candidates are required to pass the MCE certification exam. Passing the exam demonstrates that a candidate has a deep understanding of the Marketo platform and is capable of implementing successful marketing programs. Marketo MCE certification is for anyone who is interested in improving their Marketo knowledge and demonstrating their proficiency in Marketo marketing automation software. With MCE certification, marketers can differentiate themselves in a competitive job market and be recognized as experts in the field of marketing automation.

Marketo MCE certification is a valuable investment for marketing professionals who want to validate their knowledge, demonstrate their expertise, and advance their careers in marketing automation. Marketo Certified Expert Exam certification exam is a challenging and rigorous test, which evaluates the breadth and depth of a candidate's knowledge of the Marketo platform. With Marketo MCE certification, you can differentiate yourself as an expert in marketing automation and drive impactful results for your business.

Marketo MCE certification exam covers various topics, including marketing automation concepts, Marketo engagement marketing, lead management, email marketing techniques, ROI reporting, and a lot more. It is a comprehensive exam that tests the candidates' technical and practical knowledge of Marketo marketing automation software. Marketo Certified Expert Exam certification is an assurance of the candidates' expertise in Marketo marketing automation software, which is highly valued by employers worldwide.

Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf

Marketo MCE Exam Syllabus Topics:

SectionWeightObjectives
Lead Management20%- Lead Database
  • 1. Lead Records
  • 2. List Imports
  • 3. Deduplication
  • 4. Data Management
- Scoring and Lifecycle
  • 1. Lifecycle Modeling
  • 2. Lead Scoring
  • 3. Lead Qualification
Analytics and Reporting16%- Marketing Metrics
  • 1. Revenue Attribution
  • 2. Marketing Calendar
  • 3. Campaign Effectiveness
- Reporting
  • 1. Program Performance Analysis
  • 2. Standard Reports
  • 3. Custom Reports
Program Fundamentals30%- Smart Campaigns
  • 1. Campaign Scheduling
  • 2. Triggers and Filters
  • 3. Flow Actions
- Programs
  • 1. Program Membership
  • 2. Channels and Tags
  • 3. Program Statuses
  • 4. Program Types
Implementation and Operations18%- Platform Operations
  • 1. Database Management
  • 2. CRM Integration
  • 3. Operational Best Practices
- Administration
  • 1. Workspaces and Partitions
  • 2. Security and Governance
  • 3. Users and Roles
Targeting and Personalization16%- Personalization
  • 1. Landing Pages and Forms
  • 2. Tokens
  • 3. Personalized Emails
- Audience Segmentation
  • 1. Dynamic Content
  • 2. Segmentation
  • 3. Smart Lists

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