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Updated: Sep 24, 2026
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Salesforce MC-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Specialist |
| Exam Number: | MC-201 |
| Exam Duration: | 90 minutes |
| Exam Format: | Multiple Choice, Multiple Select |
| Real Exam Qty: | 60 |
| Exam Price: | USD 200 |
| Related Certifications: | Salesforce Certified Marketing Cloud Engagement Consultant Salesforce Certified Marketing Cloud Engagement Administrator |
| Certificate Validity Period: | Maintained with release cycles (3x/year) |
| Available Languages: | English |
| Passing Score: | 72% |
| Sample Questions: | Salesforce MC-201 Sample Questions |
| Exam Way: | Online (Proctored) or Onsite (Kryterion Testing Center) |
| Pre Condition: | Salesforce Administrator credential recommended but not mandatory |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudaccountengagementspecialist |
Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
| Administration | 11% | - Describe the capabilities of the Account Engagement Recycle Bin - Explain the relationship between Account Engagement and Salesforce - Illustrate how to create, edit, and map fields |
| Email Marketing | 20% | - Distinguish between the metrics collected in Account Engagement email reporting - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret reporting metrics for landing pages - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario |
| Lead Management | 24% | - Explain what a Grade measures and how grading is managed - Identify the capabilities and use cases of custom redirects - Define the capabilities of a segmentation rule - Define the capabilities of a completion action - Explain what a Score measures and how scoring is managed - Define the capabilities of page actions - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Explain the components and use cases of an automation rule |
| Engagement Studio | 17% | - Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
A prospect with a Marketing Cloud Account Engagement score over 100 can view and opt out of a list on the Marketing Cloud Account Engagement Email Preference Center. The following month, the prospect's score falls below 100, so they are removed from the list and can no longer view that list on the Email Preference Center.
Which two characteristics must be true of that list?
Choose 2 answers
- A. It is a Dynamic List
- B. It is a CRM Visible List
- C. It is a Public List
- D. It is a Static List
Correct Answer: B,D 🗳️
Explanation: Only visible for Prep4King members. You can sign-up / login (it's free).
A user wants to set up an automated grading model in Marketing Cloud Account Engagement.
Which two components are required to achieve this? Choose 2 answers
- A. Profile
- B. Marketing Cloud Account Engagement Score
- C. Dynamic List
- D. Automation Rule
Correct Answer: A,D 🗳️
Explanation: Only visible for Prep4King members. You can sign-up / login (it's free).
How can you ensure your email doesn't get stuck in spam?
- A. Remove the unsubscribe from the email
- B. Create a text version of the email
- C. Create clear calls-to-action
- D. Add domain keys and SPF
- E. Create mobile-friendly version of the email
Correct Answer: B 🗳️
Explanation: Only visible for Prep4King members. You can sign-up / login (it's free).
What is tracked by the custom email links generated by Marketing Cloud Account Engagement?
- A. Unsubscribe
- B. Form completions
- C. Email opens
- D. Page visits
- E. Link clicks
Correct Answer: C,D,E 🗳️
Explanation: Only visible for Prep4King members. You can sign-up / login (it's free).
Which Pardot feature should be used to track prospect access to a file hosted outside of Pardot?
- A. Engagement program
- B. Custom redirect
- C. Page action
- D. Landing Page
Correct Answer: B 🗳️
Explanation: Only visible for Prep4King members. You can sign-up / login (it's free).
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