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Updated: Sep 09, 2026
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Salesforce Arch-302 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified B2C Solution Architect Exam |
| Exam Number: | ARCH-302 |
| Available Languages: | English |
| Related Certifications: | Salesforce Certified System Architect Salesforce Certified Application Architect Salesforce Certified B2C Commerce Architect |
| Real Exam Qty: | 60-65 |
| Passing Score: | 65% |
| Certificate Validity Period: | 1 year (maintenance required via Trailhead modules) |
| Exam Price: | $400 USD |
| Exam Format: | Multiple Select, Multiple Choice |
| Exam Duration: | 105 minutes |
| Recommended Training: | Salesforce Trailhead - Architect Learning Paths B2C Commerce Architecture Modules |
| Exam Registration: | Salesforce Certification Registration Kryterion Webassessor Portal |
| Sample Questions: | Salesforce Arch-302 Sample Questions |
| Exam Way: | Online proctored or onsite test center via Kryterion Webassessor |
| Pre Condition: | Recommended prior completion of Salesforce Certified Application Architect and System Architect credentials or equivalent experience. |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/architect/b2c-solution-architect |
Salesforce Arch-302 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: B2C Platform Capabilities | - Commerce and engagement tools
|
| Topic 2: Solution Design for B2C Customer Experience | - Customer journey architecture - Omnichannel experience design |
| Topic 3: Security and Data Governance | - Access control and identity management - Customer data protection |
| Topic 4: Scalability and Performance Design | - High-volume transaction design - Performance optimization strategies |
| Topic 5: Integration Architecture | - API-led connectivity
|
Salesforce Certified B2C Solution Architect Sample Questions:
A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using CRM Analytics.
Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign?
Choose 2 answers
- A. Generate personalized coupon codes in B2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaigns
- B. Use CRM Analytics to analyze customer engagement history over the last 24 months
- C. Configure Einstein Recommendations in Marketing Cloud to automate segment generation for Journey Builder
- D. Use SMS as a channel due to its significantly higher engagement rate as compared to email
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A B2C Commerce merchant has multiple live sites across different brands and geographies all supported by Service Cloud and Marketing Cloud. Unfortunately, the merchant is having customer service challenges caused by fragmented views of the customer. Customers occasionally use alternate email addresses, make purchases as guests, and contact customer service anonymously. The Success Manager believes that Customer Data Platform (CDP) could help them solve their problem.
How should a Solution Architect describe the role of CDP in this context7
- A. When CDP is provisioned, B2C Commerce, Service Cloud, and Marketing Cloud will automatically use a common core Customer Profile managed by Customer 360 Data Manager.
- B. CDP cannot be used across multiple brands within a single merchant environment because the customer as human view cannot support different accounts under separate brands.
- C. CDP can be used to identify multiple records within each separate system representing the same person and assigning them a consistent Global Party ID; additional custom development is then required to relate those IDs between systems.
- D. CDP can be used to recognize customers as humans and extend existing records related to that human across connected systems with a consistent Global Party ID.
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Northern Trail Outfitters Is migrating away from legacy system and is currently implementing Service Cloud, Marketing Cloud, and B2C Commerce to support their growing business needs. The business has asked a Solution Architect to propose a cross-cloud data mapping design that makes use of the strengths of each platform.
Which two recommendations should a Solution Architect include to the design?
Choose 2 answers
- A. Document the data type and size constraints in each system to ensure entities are mapped correctly.
- B. Use an integration tool so there is no need to consider data mapping as part of the design.
- C. Ensure that the legacy systems data model is mapped and implemented as-ls without any modifications to minimize data migration complexity.
- D. Hap B2C Commerce profile to Salesforce Platform Contact and to Marketing Cloud Contact.
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A company uses B2C Commerce, Marketing Cloud, and Service Cloud and requires that customers create an account before making their first purchase.
Which system creates the customer ID and which system creates an additional ID to use as the customer primary record?
- A. Service Cloud creates a customer ID and an additional ID to be used as the primary record.
- B. B2C Commerce creates a customer ID but the primary record should be created through Service Cloud.
- C. A B2C Commerce creates a customer ID and an additional ID to be used as the primary record.
- D. Marketing Cloud creates a customer ID but the primary ID should be created through B2C Commerce.
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A company actively uses CI/CD processes for its Service Cloud implementation and is adding Marketing Cloud and Marketing Cloud Connect to its architecture. Under the current setup, each developer has their own developer sandbox. Developers merge their changes into a sandbox for QA regularly, and then once every week, changes are moved to staging, then from staging to production instances. Which setup should a Solution Architect propose to support this development approach considering costs and data segregation?
- A. Set up one Marketing Cloud instance with a business unit for production and one business unit for testing which is connected to all Service Cloud sandboxes.
- B. Set up one Marketing Cloud instance for production, and create a Marketing Cloud sandbox to connect to each of the Service Cloud sandboxes.
- C. Set up one Marketing Cloud instance to use with sandboxes for testing and replicate all changes to production.
- D. Set up one Marketing Cloud instance for each sandbox in Service Cloud in order to guarantee data segregation.
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