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Updated: Aug 20, 2026
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Adobe AD0-E608 Exam Overview:
| Certification Vendor: | Adobe |
| Exam Name: | Adobe Customer Journey Analytics Business Practitioner Professional |
| Exam Number: | AD0-E608 |
| Available Languages: | English |
| Real Exam Qty: | 50 |
| Exam Duration: | 100 minutes |
| Related Certifications: | Adobe Customer Journey Analytics Certification |
| Exam Price: | $125 USD |
| Exam Format: | Multiple Choice, Scenario-based Questions |
| Passing Score: | 36/50 |
| Certificate Validity Period: | 2 years |
| Sample Questions: | Adobe AD0-E608 Sample Questions |
| Exam Way: | Online proctored exam |
| Pre Condition: | Recommended experience with Adobe Customer Journey Analytics and Adobe Experience Platform. No formal prerequisite exam required. |
| Official Syllabus URL: | https://certification.adobe.com/courses/200 |
Adobe AD0-E608 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Data Analysis | 26% | - Perform exploratory analysis and interpret results to provide insights
|
| Distribution | 12% | - Curate fields available in a particular report or dashboard
|
| Reporting | 32% | - Determine which data view to use based on data sources, identities, and date ranges
|
| Components | 30% | - Build non-admin components to address business questions
|
Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
1. A marketer is trying to understand if a particular campaign was successfully converting first-time users or return users. Assume someone qualifies as a first-time user as long as it's the first session within the reporting window.
Which component could be used to support differentiating first time users from return users within a given reporting window?
Response:
A) Session type Dimension
B) New session Metric
C) Return user Dimension
D) Sessions starts Metric
2. What is the most accurate definition of the "Approve" feature in the date range manager?
Response:
A) It allows non-admin users to access the date range.
B) It makes the date range editable for non-admin users.
C) It informs users that the date ranges are "official."
D) It locks the date range for editing by all users.
3. Your manager wants to see which campaigns drove the most revenue. You create a calculated metric showing total revenue by campaign. However, the results show incorrect totals. After investigation, you discover that campaign events were not mapped. What should you do next?
Response:
A) Recreate the calculated metric using campaign event types.
B) Enable cross-channel campaign tracking.
C) Map the correct campaign events to the revenue metric.
D) Apply a fallback metric for revenue tracking.
4. Which segment configurations should be enabled to track returning customers in Adobe CJA?
(Select two.)
Response:
A) Identity Resolution Setup
B) Purchase Event Trigger
C) Data Ingestion from CRM
D) Event Type Matching
5. What does it mean when a filter is present in a calculated metric but is absent from the filters in the left rail?
Response:
A) The filter has been archived
B) The filter requires admin access
C) The filter is already in use
D) The filter was created as "Adhoc"
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: A,D | Question # 5 Answer: D |
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