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Updated: Aug 27, 2026
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Preparing for the Adobe AD0-E202 exam requires a combination of hands-on experience with Adobe Analytics and studying the exam materials. Adobe provides a variety of resources to help candidates prepare, including online training courses, study guides, and practice exams. Candidates may also benefit from working with a mentor or joining a study group to engage with others who are preparing for the exam. With the right preparation, candidates can confidently take the Adobe AD0-E202 exam and demonstrate their expertise in Adobe Analytics.
Adobe AD0-E202 exam is a comprehensive assessment that covers a wide range of topics related to Adobe Analytics Business Practitioner. These include understanding the digital marketing landscape, implementing Adobe Analytics, analyzing data, building reports and dashboards, and using data to improve marketing campaigns. AD0-E202 exam is designed to test your knowledge and skills in these areas and will require you to demonstrate your ability to apply these concepts to real-world scenarios.
Adobe AD0-E202 certification exam is designed for professionals who are interested in becoming Adobe Analytics Business Practitioners. AD0-E202 exam tests candidates on their ability to use Adobe Analytics to analyze business data, gather insights, and make data-driven decisions.
Adobe AD0-E202 Exam Overview:
| Certification Vendor: | Adobe |
|---|---|
| Exam Name: | Adobe Analytics Business Practitioner |
| Exam Number: | AD0-E202 |
| Certificate Validity Period: | 2 years |
| Passing Score: | 550 / 700 (69%) |
| Exam Duration: | 120 minutes |
| Available Languages: | English, Japanese |
| Real Exam Qty: | 69 |
| Exam Format: | Multiple choice, Multiple select |
| Related Certifications: | Adobe Analytics Developer Adobe Analytics Architect |
| Exam Price: | $180 USD |
| Recommended Training: | Adobe Analytics Business Practitioner Exam Guide Adobe Experience League Analytics Courses |
| Exam Registration: | Pearson VUE Registration Adobe Certification Portal |
| Sample Questions: | Adobe AD0-E202 Sample Questions |
| Exam Way: | Online proctored or onsite testing center via Pearson VUE |
| Pre Condition: | No mandatory prerequisites; recommended 6–12 months hands-on experience with Adobe Analytics |
| Official Syllabus URL: | https://certification.adobe.com/certification/analytics-business-practitioner/172 |
Adobe AD0-E202 exam is designed for professionals who want to validate their skills and knowledge in using Adobe Analytics for business purposes. Adobe Analytics Business Practitioner certification exam is ideal for individuals who work with web analytics, digital marketing, and e-commerce. AD0-E202 exam measures the candidate's ability to use Adobe Analytics to track, analyze, and optimize the performance of digital marketing campaigns, websites, and mobile applications.
Adobe AD0-E202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Business Analysis | 34% | - Define reporting strategy based on business questions - Interpret Solution Design Reference (SDR) - Understand conversion funnels and performance metrics - Analyze data, identify trends, outliers and anomalies |
| Segmentation and Calculated Metrics | 19% | - Build and validate calculated and segmented metrics - Create and configure basic segments - Apply, compare and share segments |
| Reporting and Dashboarding for Projects | 38% | - Combine dimensions, metrics, date ranges and components - Use Report Builder and Data Warehouse - Schedule, share and set alerts for reports and dashboards - Select appropriate visualizations, fallout and flow reports - Build, configure and customize Analysis Workspace projects |
| General Tool Knowledge and Troubleshooting | 9% | - Identify and resolve common data quality issues - Configure marketing channels and classifications - Understand dimensions, metrics, events and variables |
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